Lemon Tree Hotels Limited has officially expanded its footprint into Assam with the opening of Keys Select by Lemon Tree Hotels, Chirang. This 40-room property, managed by the company’s subsidiary, Carnation Hotels, is strategically located on the NH-31C corridor. Designed to cater to business and transit travellers, the new hotel marks a significant milestone in the group’s strategy to strengthen its hospitality presence across Northeast India.
Strategic Expansion into Northeast India
On May 15, 2026, Lemon Tree Hotels Limited announced the launch of its first property in Assam. The new hotel, Keys Select by Lemon Tree Hotels, Chirang, represents a key step in the group’s ongoing effort to broaden its geographic reach across the Northeast region. The property is managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of the company.
Prime Location and Amenities
Positioned along the Chirang–Bongaigaon corridor on NH-31C, the hotel is situated in an emerging commercial and transit hub. The region is notable for its industrial activity and its role as a gateway for cross-border trade with Bhutan. The hotel features 40 well-appointed rooms and suites and offers diverse facilities, including the Keys Café all-day dining restaurant, Unlock Bar, a fitness centre, a spa, and versatile spaces for banquets and corporate meetings.
Focus on Diverse Travel Segments
Mr. Neelendra Singh, Managing Director of Lemon Tree Hotels Ltd., highlighted that the new property aims to provide a consistent, quality-driven hospitality experience that reflects the company’s national standards. With its proximity to major transit points like the New Bongaigaon Railway Station, the hotel is well-positioned to serve business, transit, and leisure travellers, including those exploring nearby attractions like Manas National Park.
Commitment to Growth
This opening further reinforces Lemon Tree Hotels’ commitment to Tier-II and emerging markets. Currently, the group operates over 130 hotels across more than 80 cities in India and abroad. With a robust pipeline of over 130 upcoming properties, the company continues to focus on maintaining its reputation as a leading hospitality brand for various segments, from value-conscious to premium travellers.
Source: BSE
