Ethos Limited has officially achieved a significant milestone by opening its 100th luxury watch boutique in Indore. This expansion marks a pivotal moment in the company’s two-decade journey, cementing its position as India’s largest luxury watch retailer. The company now operates across 32 cities, offering an extensive portfolio of over 75 premium international brands while focusing on an experience-led retail approach for horology enthusiasts nationwide.
A Milestone for Luxury Retail
On May 15, 2026, Ethos Limited announced the successful launch of its 100th boutique. This achievement highlights the company’s evolution from a single retail location to a comprehensive pan-India network. The new outlet in Indore will feature a wide range of luxury, premium, and sports watches, catering to the growing demand for world-class timepieces in India.
Focus on Experience and Growth
Beyond traditional sales, Ethos has transformed the retail landscape by introducing concepts like the City of Time in Gurugram—a massive 22,000 sq. ft. destination that includes private viewing lounges, a watchmaking zone, and an in-house bar. The company’s leadership attributes this success to a deep commitment to customer experience and a long-term vision of bringing international watch retail standards to the Indian market.
Strategic Vision for the Future
Pranav Saboo, Managing Director and CEO, noted that this 100th store is a testament to the trust placed in the brand by customers and partners alike. As Ethos enters its next phase of growth, the company plans to maintain its momentum. Beyond its core watch business, the brand has also diversified its portfolio by expanding into jewellery through partnerships with Messika and acting as the official retailer for RIMOWA luggage in India.
Source: BSE
