LTM has officially launched BlueVerse M.A.X., an AI-powered marketing orchestration solution built on Salesforce’s Agentforce Marketing platform. Designed to help global enterprises deliver personalized experiences at scale, the solution integrates autonomous AI agents with human expertise to optimize campaign creation and execution. This launch marks a significant milestone in the partnership between LTM and Salesforce, aimed at driving enterprise efficiency and accelerating marketing ROI through advanced AI-centric workflows.
Advanced Marketing Orchestration
The newly unveiled BlueVerse M.A.X. is specifically engineered to streamline modern marketing operations. By leveraging Agentforce, the solution provides intelligent, creative workflows and pre-configured customer journeys. These tools allow businesses to automate complex marketing tasks—including personalization and optimization—while maintaining the oversight of human expertise to ensure brand alignment and effectiveness.
Strategic Partnership with Salesforce
The collaboration highlights a shared commitment to building industry-specific, location-agnostic cloud solutions. Arundhati Bhattacharya, CEO & President of Salesforce South Asia, noted that the integration of LTM’s BlueVerse AI platform with Agentforce’s capabilities provides a powerful ‘Marketing-as-a-Service’ model. This combination is intended to lower operational expenses and secure a faster return on investment for large-scale enterprise marketing initiatives.
Future of AI-Centric Operations
Venu Lambu, CEO and Managing Director of LTM, emphasized that the company is embedding intelligence across all levels of campaign planning and execution. By infusing agentic AI into the heart of marketing operations, LTM aims to help clients transition to new productivity paradigms. The platform is designed to anticipate business needs and take proactive action, further solidifying LTM’s role as a business creativity partner for the world’s largest enterprises.
Source: BSE
