Escorts Kubota Limited has officially expanded its Agri-Machinery portfolio with the launch of three new tractor models under the Digitrac Series. These new additions, which fall into the 45-55 HP range, are marketed under the company’s well-known Powertrac brand. The launch, which took place on April 27, 2026, represents a strategic enhancement of the company’s domestic product offerings to cater to evolving agricultural needs.
Expanding the Agri-Machinery Portfolio
On April 27, 2026, Escorts Kubota Limited announced the successful introduction of three new tractor models designed for the Indian agricultural sector. These models include the Digitrac PP41i, Digitrac PP43i Plus, and the Digitrac PP46i (4WD). By focusing on the high-demand 45-55 HP range, the company continues to solidify its presence under the established Powertrac brand.
Strategic Market Focus
The newly launched tractors are specifically engineered for the domestic market, aimed at meeting the robust demands of farmers across the country. This product rollout is a key initiative within the company’s Agri-Machinery Business Segment, reflecting a commitment to innovation and technological advancement in tractor performance and efficiency. With this launch, the company aims to offer more versatile power options to support diverse farming applications.
Source: BSE
