NYKAA welcomes Deepika Padukone as its brand ambassador. This partnership celebrates beauty’s evolving journey and reinforces that self-care is the best reason to get ready. Padukone, an actress, entrepreneur, and advocate, embodies timeless beauty. Together, NYKAA and Deepika Padukone inspire women to embrace self-love in a world of countless directions. The partnership aims to democratize beauty and empower millions.
Deepika Padukone’s Partnership
NYKAA has announced Deepika Padukone as their newest brand ambassador, effective September 25, 2025. This alliance signifies a celebration of personal beauty and self-expression, emphasizing that the best reason to get ready is for oneself.
NYKAA’s Vision
The collaboration with Deepika Padukone amplifies NYKAA’s commitment to empowering consumers and democratizing beauty across India. Deepika‘s authenticity and versatility align with NYKAA’s mission to transform beauty standards and inspire individuals to embrace their unique beauty journeys.
Deepika’s Perspective
Deepika Padukone stated that beauty has always been about everyday rituals and self-care practices. She emphasized that NYKAA understands this ethos, recognizing beauty not only for special occasions but also for everyday moments. Together, they aim to inspire millions to define beauty on their own terms.
Brand Initiatives
As brand ambassador, Deepika will participate in NYKAA’s key initiatives, including the Pink Friday Sale and the Nykaa Best in Beauty Awards. Her role extends beyond being a face of the brand; she embodies the message that beauty is individual and personal.
Source: BSE
