Thomas Cook (India) Limited has strengthened its regional footprint by inaugurating a new franchise outlet in Guwahati, Assam. This strategic expansion aims to capture the rising demand for foreign exchange services in Northeast India, driven by increasing outbound travel and a growing student segment. With this addition, the company now operates three locations in the state, utilizing an omnichannel ‘phygital’ model to offer seamless physical and digital financial services to its customers.
Strategic Growth in Northeast India
Recognizing the potential of Guwahati as a gateway to the Northeast, Thomas Cook has launched a new franchise outlet to support the region’s burgeoning business and outbound travel sectors. The expansion is part of the company’s commitment to high-growth regional markets, serving a population of approximately 6 lakh passport holders and a steady rise in walk-in and digital service inquiries.
Comprehensive Service Portfolio
The new Guwahati facility provides a full suite of foreign exchange and travel-related services. Key offerings include Prepaid Travel Cards, such as the FX Enterprise card for business travelers, the Study Buddy card for students, and the Thomas Cook One Currency Card. Additionally, customers can access 26 global destination currencies and utilize overseas remittance services that cover more than 120 countries.
The Phygital Advantage
The outlet embodies Thomas Cook’s ‘phygital’ strategy, integrating traditional retail support with advanced digital capabilities. This approach allows customers to initiate transactions digitally—via the Forex App, FX Mate, or Forex on WhatsApp—and complete them with personalized in-store assistance. By combining 24×7 digital access with a conveniently located physical presence, the company aims to deliver greater speed, convenience, and security to consumers in Assam.
Source: BSE
