Persistent Systems announced its inclusion in the Kantar BrandZ India Most Valuable Brands 2025 ranking, achieving a brand valuation of $2.9 billion. The company ranked 42nd overall and 6th in the Business Technology and Services category. This recognition highlights Persistent’s strong brand equity, growing influence in AI-driven enterprise transformation, and ability to translate business performance into measurable brand value.
Persistent Secures High Ranking in Kantar BrandZ 2025
Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, confirmed on March 31, 2026, that it has been recognized in the Kantar BrandZ India Most Valuable Brands 2025 ranking. The company achieved a significant brand valuation of $2.9 billion.
This valuation places Persistent at 42nd overall among India’s most valuable brands. Within the specific sector category, Persistent ranked 6th in the Business Technology and Services category. This achievement underscores the strategic relevance of engineering-led technology partners as enterprises globally increase their adoption of Artificial Intelligence (AI) and undertake large-scale digital transformation initiatives.
Brand Strength and Strategic Relevance
The ranking validates Persistent’s growing credibility as a strategic technology partner for global enterprises. The announcement notes that brand strength in this sector signals long-term client trust, strong execution capability, and deep engineering expertise. Persistent’s continued expansion with global clients demonstrates how its brand equity translates directly into strategic relevance in enterprise technology decision-making.
The methodology for the Kantar BrandZ rankings combines rigorous financial analysis with extensive brand equity research. The 2025 rankings are based on insights derived from over 145,800 respondents across 1,620 brands and 112 categories.
Leadership Commentary
Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent, commented on the achievement: “Persistent’s inclusion in the Kantar BrandZ India Most Valuable Brands rankings speaks to the consistency of our execution, the strength of our engineering-led capabilities and the trust our clients place in us as a strategic technology partner.” Mr. Kalra reaffirmed the focus on scaling globally with engineering excellence and operational discipline.
Deepender Rana, Executive Managing Director, South Asia, Kantar, added that Persistent has demonstrated strong brand momentum supported by sustained business performance. Mr. Rana noted that the ranking reflects Persistent’s ability to maintain relevance with enterprise clients while scaling its presence in a highly competitive market.
About Persistent Systems
Persistent Systems is noted as a global services and solutions company delivering Al-led, platform-driven Digital Engineering and Enterprise Modernization. The company has seen substantial growth, reporting 468% growth in brand value since 2020, according to the ‘Brand Finance India 100’ 2025 Report, positioning it as the fastest-growing IT services brand in that analysis.
Source: BSE
