TVS Motor Company has officially launched its flagship performance motorcycle, the TVS Apache RTR 310, in Morocco, marking its first entry into the African market with this model. This launch positions TVS to capture growth in Morocco’s rapidly expanding 201-350cc premium segment. The motorcycle, built on a #RaceTrackToRoad philosophy, offers segment-first features and aims to redefine premium motorcycling in the region, leveraging 40 years of racing pedigree.
TVS Motor Company Enters Morocco with Apache RTR 310
TVS Motor Company, a global leader in two and three-wheeler manufacturing, announced on March 28, 2026, the official launch of the TVS Apache RTR 310 in Morocco. This strategic move targets the growing premium motorcycle segment in Africa, establishing a strong performance footprint on the continent. The launch signifies TVS’s confidence in the Moroccan rider’s appetite for genuine performance machines.
Redefining the Premium Segment in Africa
The Moroccan two-wheeler industry has seen 42% growth in the last year. The 201-350cc premium segment, where the Apache RTR 310 competes, is forecast to grow from 6.6% to 10% of the total market by 2030. The RTR 310 leverages 40 years of racing DNA, combining track-bred agility with class-leading technology.
Mr. Rahul Nayak, Senior Vice President – International Business, stated that this launch is “TVS planting its performance flag on the African continent.”
Engineering Excellence: Track to Road Philosophy
The Apache RTR 310 is engineered based on TVS Racing’s lineage, fulfilling a ‘Track to Road’ mandate touching every system on the motorcycle. Key performance highlights include:
- Engine: Reverse-Inclined DOHC Engine | 312.2 cc, delivering peak power of 35.6 PS @ 9,700 rpm and maximum torque of 28.7 Nm @ 6,650 rpm.
- Acceleration: Fastest in Segment 0–60 km/h in 2.81 seconds, setting a new benchmark.
- Chassis: Features a Steel Trellis Frame and Hybrid – Aluminium Cast + Steel Sub Frame. Front suspension uses KYB USD 43 Adjustable forks.
Segment Defining Technology Features
The motorcycle is loaded with features that either lead the segment or are first-in-segment innovations:
Segment First Features:
- Cruise Control
- Dynamic Class D LED Headlamp
- 5 Ride Modes (incl. Supermoto Mode)
- 5″ TFT Cluster with GoPro, Music, Voice Assist, Smart Helmet & Navigation
Segment Defining Features:
- Bidirectional Quickshifter
- Race Tuned Linear Stability Control
- Lightweight Aluminium Sub Frame
- Tire Pressure Monitoring System
Availability and Variants
The TVS Apache RTR 310 is launched in 4 standard SKUs with pricing listed as MAD – Contact Dealer (Ex-Showroom, Morocco) for all variants:
- Arsenal Black (w/o Quickshifter)
- Arsenal Black
- Fury Yellow
- Sepang Blue
About TVS Motor Company
TVS Motor Company is a reputed global two and three-wheeler manufacturer operating in over 90 countries. The company prides itself on its 100-year legacy of trust and is noted for being the only two-wheeler company to have won the prestigious Deming Prize.
Source: BSE
