Jindal Stainless, India’s leading stainless steel manufacturer, has announced a significant marketing collaboration with the T20 league team, Sunrisers Hyderabad (SRH), as their Official Stainless Partner. This marks the company’s debut association with the Indian Premier League (IPL). The partnership aims to boost brand visibility, connect with younger audiences, and showcase the versatility of stainless steel in everyday applications across key product segments.
Jindal Stainless Secures Major Sports Marketing Tie-up
Jindal Stainless has officially announced its collaboration with Sunrisers Hyderabad (SRH), making it the team’s Official Stainless Partner. This strategic move marks the company’s inaugural association with the Indian Premier League (IPL), signaling a focus on expanding brand visibility and deeply engaging with India’s youth demographic through one of the country’s most influential cricket platforms.
The agreement grants Jindal Stainless exclusive branding rights across several core product segments, including stainless steel pipes and tubes, stainless steel rebars, and stainless steel kitchenware and sinks.
Executive Commentary on Strategic Value
Commenting on the partnership, Mr. Abhyuday Jindal, Managing Director of Jindal Stainless, stated that partnering with SRH is a crucial step in building a stronger consumer connection. He emphasized that cricket, as a powerful cultural force, is the ideal platform to drive this forward and showcase the versatility and effectiveness of stainless steel in daily life across multiple regions.
Mr. K Shanmugam, CEO of Sunrisers Hyderabad, expressed delight, noting that the collaboration unites two brands driven by performance, resilience, and commitment to excellence.
Furthermore, Mr. Vijay Sharma, Director – Corporate Affairs, added that the association is designed to go beyond mere visibility to create meaningful engagement. It will leverage premium content opportunities featuring SRH sportsmen, in-stadium visibility via kiosks and activations on matchdays, and co-created digital content initiatives.
About Jindal Stainless Performance Snapshot
Jindal Stainless stands as India’s leading stainless steel manufacturer. As of FY25, the company reported an annual turnover of INR 40,182 crore (USD 4.75 billion). The company is actively scaling its operations, aiming for a melt capacity of 4.2 million tonnes by FY27.
Jindal Stainless operates with an integrated structure, ensuring cost competitiveness. The company maintains a strong focus on sustainability, manufacturing steel using scrap via an electric arc furnace, which results in lower greenhouse gas emissions and enables full recyclability without quality reduction.
Source: BSE
