LT Foods has introduced DAAWAT® Saffron Basmati Rice, a limited-edition, premium offering aimed at culinary connoisseurs. This first-of-its-kind innovation is infused with saffron sourced exclusively from Jammu & Kashmir (J&K). The luxury pack includes a handcrafted jute storage bag and a personalized note from the farmer, emphasizing quality nurtured through pesticide-free methods.
LT Foods Unveils Ultra-Premium Saffron Basmati Rice
On March 17, 2026, LT Foods Ltd., a leading billion-dollar global FMCG company, announced the launch of DAAWAT® Saffron Basmati Rice. This product is positioned as a limited-edition, “Collector’s Basmati” designed for consumers who demand the finest culinary experience.
Exclusive Ingredients and Sourcing
The highlight of this new offering is the infusion of the finest saffron, which is sourced exclusively from Jammu & Kashmir (J&K). The rice itself is cultivated on farms fed by the Chenab River, utilizing time-honoured, pesticide-free methods passed down through generations. Every grain undergoes meticulous hand-selection.
A Collectable Culinary Indulgence
DAAWAT® Saffron Basmati Rice is presented as a rare and collectable offering, designed as a luxury experience. Each limited-edition pack contains:
- Vacuum-sealed, saffron-infused basmati rice.
- A handcrafted jute storage bag.
- A personalized note from the farmer, complete with a certified pack number.
- Curated cooking instructions.
This rare edition is exclusively available via an expression of interest on the DAAWAT® website, underscoring its premium status.
Strategic Vision for Premium Portfolio
Speaking on the launch, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., stated that this introduction is a strategic step in strengthening the company’s premium portfolio. He emphasized that the product reinforces DAAWAT®’s leadership by combining authenticity, product excellence, and exclusivity, setting new category benchmarks for premium basmati worldwide.
Company Overview Highlights
LT Foods Ltd. operates with an integrated “Farm to Fork” approach. The company has demonstrated robust growth, achieving a 5-year Revenue CAGR of 16% and a PAT CAGR of 21%, based on consolidated revenues of around Rs. 8,773 crores as of FY’25. LT Foods boasts a distribution network spanning over 80 countries, anchored by flagship brands like DAAWAT® and Royal®.
Source: BSE
