Ola Electric has launched the nationwide #EndICEAge campaign aimed at accelerating the transition from petrol to electric two-wheelers. Running until March 16, 2026, the campaign offers limited-period benefits worth over ₹20,000, including a ₹10,000 cash discount and an extended 8-year battery warranty. Furthermore, Ola introduced a social initiative to reimburse customers’ recent petrol expenses.
Ola Electric Launches #EndICEAge Campaign
Ola Electric announced the launch of #EndICEAge, a nationwide campaign designed to accelerate India’s shift from Internal Combustion Engine (ICE) two-wheelers to electric mobility. The campaign focuses on highlighting the rising costs and inconvenience associated with petrol dependency.
Limited-Period Customer Benefits
The core offer is available for three days, until March 16, 2026, for customers purchasing a new Ola S1 scooter or Roadster motorcycle. Benefits include:
- A ₹10,000 cash discount.
- An extended 8-year battery warranty valued at up to ₹15,000, providing long-term assurance.
#EndICEAge Social Initiative
Ola Electric introduced a social initiative inviting new customers to share their transition online. Customers purchasing a vehicle between the announcement date and March 16th, 2026, can upload their last month’s petrol bills on social media using #EndICEAge. Daily, the company will select three standout entries and refund their documented petrol expenses against the payment made for the new vehicle.
Product Portfolio Update and Pricing
The company recently celebrated India’s T20 World Cup victory by announcing the Champions Edition of the S1 Pro+ (5.2 kWh) scooter and Roadster X+ (9.1 kWh) motorcycle, available until the end of April 2026.
Gen 3 S1 Scooter Pricing (Premium)
The premium S1 Gen 3 portfolio includes:
- S1 Pro+ (5.2kWh): ₹1,90,338
- S1 Pro+ (4kWh): ₹1,70,338
- S1 Pro (4kWh): ₹1,44,999
- S1 Pro (3kWh): ₹1,24,999
Gen 3 S1 Scooter Pricing (Mass Market)
Mass market models include:
- Gen 3 S1 X+ (4kWh): ₹1,11,999
- Gen 3 S1 X (2kWh, 3kWh, and 4kWh): Priced at ₹82,999, ₹98,999, and ₹1,14,999, respectively.
Roadster Motorcycle Pricing
The Roadster X+ variants are priced at ₹1,09,999 (4.5kWh) and ₹1,89,999 (9.1kWh). The standard Roadster is available in 2.5kWh, 3.5kWh, and 4.5kWh configurations, priced at ₹79,999, ₹92,999, and ₹99,999, respectively.
Source: BSE
