Reliance Retail Limited, a subsidiary of RIL, has announced the acquisition of the fast-growing Indian beauty and wellness brand, ‘Pahadi Local’, known for its Himalayan-inspired, nature-led formulations. This move reinforces Reliance Retail’s strategy to build and scale differentiated, purpose-driven Indian brands. The acquisition emphasizes a commitment to responsible sourcing and leveraging its omni-channel ecosystem to grow the brand.
Reliance Retail Acquires ‘Pahadi Local’ Brand
Reliance Retail Limited announced on March 9, 2026, that it has completed the acquisition of the brand ‘Pahadi Local’ and its associated business from Pahadi Goodness Private Limited. ‘Pahadi Local’ is recognized for its fast-growing, nature-led beauty and wellness products featuring Himalayan-inspired formulations.
Strategic Rationale and Brand Synergy
The acquisition aligns with Reliance Retail’s strategy to build and scale purpose-driven Indian brands using its extensive retail ecosystem. Ms. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated the acquisition brings authenticity and responsible sourcing to their beauty portfolio. ‘Pahadi Local’ is rooted in traditional Himalayan wellness knowledge, utilizing high-efficacy formulations. A key ingredient highlighted is Gutti Ka Tel (Apricot Kernel Oil).
The brand strongly supports local livelihoods, working closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local initiatives in healthcare and education.
Future Growth Trajectory
The founding team of ‘Pahadi Local’ will continue to play a key role in the brand’s creative direction and product development, ensuring continuity. Reliance Retail plans to support the brand’s next growth phase by expanding its footprint across physical retail formats, enhancing its digital presence, and accelerating innovation.
About the Entities
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL). RRVL operates an integrated omni-channel network of 19,979 stores and reported a consolidated turnover of ₹3,30,870 crore and EBITDA of ₹25,053 crore for the year ended March 31, 2025.
Pahadi Goodness Private Limited was founded in 2018, focusing on locally sourced ingredients and time-honoured extraction methods while maintaining strong commitments to sustainability and community empowerment.
Source: BSE
