Gulf Oil Lubricants India Limited has officially announced the extension of its long-standing partnership with the Chennai Super Kings (CSK) for an additional four years. This renewal solidifies one of the most enduring brand associations in the T20 league, spanning over 17 seasons in total. The collaboration aims to deepen fan engagement through innovative campaigns and reinforce Gulf’s strong presence in the Indian lubricant market.
Partnership Extension Announced
Gulf Oil Lubricants India Limited (GOLIL), a prominent player in the lubricants industry, confirmed on March 6, 2026, that it has extended its association with the Chennai Super Kings (CSK). The partnership is renewed for the next four years, ensuring Gulf continues as the Official Lubricants Partner of the franchise.
This extension marks the continuation of one of the most sustained and visible brand partnerships in India’s premier T20 competition, which now spans thirteen successful seasons prior to this renewal, totaling seventeen years moving forward.
Strategic Value and Shared Vision
Ravi Chawla, Managing Director & CEO of GOLIL, highlighted that the existing journey with CSK is built on trust, shared passion, and mutual success, consistently delivering an emotional connection with the loyal CSK fan base. He expressed pride in continuing the association, reflecting Gulf’s global heritage in supporting iconic sports teams.
KS Viswanathan, Managing Director of Chennai Super Kings, welcomed the continuation, noting that Gulf has consistently brought creativity and energy to the collaboration over many memorable seasons. The relationship is expected to strengthen further over the new four-year term.
Focus on Consumer Engagement
For Gulf, consumer engagement remains a key focus. The renewed partnership will facilitate collaboration on integrated marketing campaigns, digital activations, and fan engagement initiatives designed to bring supporters closer to the team and reinforce Gulf’s strong presence in the Indian market.
About Gulf Oil Lubricants India Limited
GOLIL, part of the Hinduja Group, offers a comprehensive product portfolio across automotive and industrial lubricants. The company maintains extensive Pan India distribution and possesses robust manufacturing and R&D facilities in Silvassa and Ennore, Chennai. Gulf’s brand identity is further fortified by associations with esteemed brand ambassadors such as Mahendra Singh Dhoni, Hardik Pandya, and Smriti Mandhana, alongside global sporting partnerships like Williams Racing.
Source: BSE
