RateGain announced the launch of Agentic ARI, an AI-driven intelligence capability embedded in its UNO CRS. This launch positions UNO as the industry’s first CRS built on intelligent ARI logic, designed to optimize revenue protection during time-sensitive booking windows. Agentic ARI transforms traditional distribution into an intelligent, decision-led framework, improving revenue, reliability, and market agility for hotels.
RateGain Unveils Agentic ARI for UNO CRS
RateGain Travel Technologies Limited announced on March 06, 2026, the launch of Agentic ARI, a new AI-powered SaaS solution embedded within its UNO CRS (Central Reservation System). This integration establishes UNO as the industry’s first CRS built on intelligent ARI logic, specifically engineered to safeguard revenue during the most critical, time-sensitive booking periods.
This innovation redefines connectivity by moving beyond passive processing to intelligent, decision-led execution. This is crucial as nearly 70 percent of hotel bookings now occur within 30 days of check-in. Traditional systems often struggle with this pace, leading to stale pricing, rate inconsistencies, and missed revenue opportunities due to sequential update processing.
Intelligent Execution Over Passive Processing
Agentic ARI addresses this gap by prioritizing and sequencing rate and inventory changes based on booking urgency, commercial impact, and real-time market conditions. This disciplined approach ensures accuracy while meeting immediate demands.
Bhanu Chopra, Founder and Managing Director of RateGain, stated that the launch reflects a vision to embed AI at the core of travel commerce, enabling intelligent execution of revenue decisions in real time. Agentic ARI is designed to reduce revenue leakage and improve booking reliability.
Benefits for Hotels and Partners
Now live in the UNO Channel Manager, Agentic ARI prioritizes updates based on days to check-in and booking window. For hotels, this translates to accelerated rate changes, competitive adjustments, and prevention of overselling through quicker close-outs.
- Delivers cleaner, prioritized updates to demand partners.
- Achieves up to a 30-40% reduction in ARI traffic.
- Results in fewer rate mismatches and more reliable bookings.
RateGain intends to progressively integrate this new intelligence layer across its broader distribution portfolio, marking the foundation of its next-generation connectivity strategy.
About RateGain’s Global Footprint
RateGain Travel Technologies Limited is a significant global provider of AI-powered SaaS solutions, serving over 13,000+ customers and 700+ partners across more than 160+ countries. The company is a major processor of electronic transactions and travel intent data, supporting revenue management and distribution for leading hotels, airlines, cruise lines, and travel management companies worldwide.
Source: BSE
