Ola Electric announced its ‘Holi Mahotsav’ on March 3, 2026, drastically cutting the price of its Roadster motorcycle range to start at ₹79,999, matching entry-segment ICE motorcycles. The event includes a limited-time ‘Muhurat Mahotsav’ window and an 8-year extended warranty offer on select S1 Pro models. Furthermore, existing ‘Ola Insiders’ receive an additional ₹5,000 benefit on upgrades.
Ola Electric Announces Price Cuts and Festive Offers
On March 3, 2026, Ola Electric launched its ‘Holi Mahotsav’ initiative, aiming to accelerate the transition to electric mobility by making its motorcycles highly competitive. The company announced that its Roadster motorcycle range now starts at an aggressive price of ₹79,999, bringing electric motorcycles on par with popular entry-segment Internal Combustion Engine (ICE) motorcycles.
Roadster and Roadster X Pricing Revisions
The updated pricing structure for the Roadster motorcycle range is as follows:
- The Roadster X portfolio configurations (2.5 kWh, 3.5 kWh, and 4.5 kWh) are now priced at ₹79,999, ₹92,999, and ₹99,999, respectively.
- The Roadster X+ (4.5 kWh and 9.1 kWh configurations) is now priced at ₹1,09,999 and ₹1,89,000.
A spokesperson for Ola Electric stated that this pricing establishes electric vehicles as the “smart default”, accelerating the market shift away from petrol.
Limited-Time Muhurat Mahotsav and Warranty
As part of the Holi offers, Ola introduced the Muhurat Mahotsav, offering special limited-time festive pricing exclusively available during designated 90-minute shubh Muhurat windows for limited units.
Additionally, customers can benefit from an 8-year extended warranty on the S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) models, valid between March 3 and March 4, 2026.
Enhanced Benefits for Ola Insiders Community
The company highlighted the benefits available to its existing customer base, the ‘Ola Insiders’ community, which now exceeds 1 million customers nationwide. During the Muhurat Mahotsav window, Insiders receive an additional benefit worth ₹5,000 on top of existing advantages.
The three core benefits of the Ola Insiders program are:
- Upgrade: Gen 1 and Gen 2 customers can receive benefits up to ₹50,000 when upgrading to the latest Gen 3 S1 portfolio or Roadster motorcycles (including 4680 Bharat Cell variants).
- Add-on: Existing customers can unlock benefits up to ₹20,000 (including cashback and MoveOS upgrades) when purchasing an additional Ola vehicle under the same name.
- Referrals: Customers can earn up to ₹5,000 in Ola credits upon successful delivery of a referred vehicle, with the referred buyer receiving a ₹1,000 cashback.
Current S1 Scooter Portfolio Pricing
Ola Electric currently maintains an expansive portfolio of Gen 3 S1 scooters. Key prices include:
- The premium S1 Gen 3 portfolio (S1 Pro+ 5.2kWh, S1 Pro+ 4kWh, S1 Pro 4kWh, S1 Pro 3kWh) ranges from ₹1,90,338 down to ₹1,24,999.
- The mass-market Gen 3 S1 X portfolio (S1 X+ 4kWh, S1 X 2kWh, 3kWh, 4kWh) is priced between ₹1,19,999 and ₹82,999.
Source: BSE
