Ola Electric announced the launch of ‘Ola Insiders,’ an exclusive community program for its existing customer base of over 1 million riders as of March 1, 2026. The program offers substantial benefits up to ₹50,000, focusing on vehicle upgrades, add-ons, and referrals. Key benefits include upgrades for Gen 1 and Gen 2 customers, add-on vehicle discounts up to ₹20,000, and earning up to ₹5,000 in Ola credits via referrals.
Ola Electric Unveils ‘Ola Insiders’ Program
On March 1, 2026, Ola Electric Mobility Limited officially announced the introduction of ‘Ola Insiders’, an exclusive community program aimed at rewarding its substantial customer base, which exceeds 1 million riders nationwide. The program is structured to support seamless vehicle upgrades and facilitate multi-Ola households, offering a host of benefits structured around three core pillars: Upgrade, Add-on, and Referrals.
Core Benefits for Existing Customers
The ‘Ola Insiders’ program unlocks benefits valued up to ₹50,000 for existing owners:
- Upgrade: Gen 1 and Gen 2 customers can receive benefits of up to ₹50,000 when upgrading to the latest Gen 3 S1 portfolio or Roadster motorcycles, including the 4680 Bharat Cell variants.
- Add-on: Existing owners adding another Ola vehicle under the same registered name can unlock benefits up to ₹20,000, including cashback and MoveOS upgrades.
- Referrals: Customers can earn up to ₹5,000 in Ola credits upon the successful delivery of a referred vehicle. The referred buyer also benefits from a ₹1,000 cashback.
Current Product Portfolio Pricing
Ola Electric currently maintains an expansive portfolio spanning scooters and motorcycles, with competitive pricing announced for the new models:
Gen 3 S1 Scooter Portfolio
- S1 Pro+ (5.2kWh and 4kWh): Priced at ₹1,90,338 and ₹1,70,338, respectively.
- S1 Pro (4kWh and 3kWh): Priced at ₹1,44,999 and ₹1,24,999, respectively.
- Mass Market (S1 X+ 4kWh and S1 X variants): Priced starting from ₹82,999 up to ₹1,19,999 across the 2kWh, 3kWh, and 4kWh configurations.
Roadster Motorcycle Portfolio
- Roadster X+ (4.5kWh and 9.1kWh): Priced at ₹1,29,999 and ₹1,89,999, respectively.
- Roadster X (2.5kWh, 3.5kWh, and 4.5kWh): Priced from ₹99,999 to ₹1,24,999 across its configurations.
Company Focus
Ola Electric Mobility Limited, India’s leading EV manufacturer, continues to emphasize its vertical integration capabilities, supported by the Ola Futurefactory in Tamil Nadu and the R&D focus at its Bengaluru-based Battery Innovation Centre (BIC). The company aims to leverage this community launch to deepen customer engagement and accelerate the adoption of electric mobility across India.
Source: BSE
