Eicher Motors announced that Royal Enfield sales for February 2026 reached 1,00,905 units, marking an 11% growth year-over-year compared to February 2025 sales of 90,670 units. The company is boosting capacity by investing ₹958 crore in a brownfield expansion at its Cheyyar facility. Domestic sales grew 13%, offsetting a slight 2% decline in exports.
Royal Enfield February 2026 Sales Performance
Royal Enfield, a division of Eicher Motors Limited, has reported robust sales figures for February 2026. Total motorcycle sales stood at 1,00,905 units, reflecting an 11% growth compared to the 90,670 units sold in the corresponding month last year. This positive momentum aligns with the company’s sustained demand across domestic and global markets.
Segment-wise Monthly Breakdown (February 2026 vs. February 2025)
| Particulars | Feb-26 | Feb-25 | % Change |
|---|---|---|---|
| Models with engine capacity upto 350cc | 89,844 | 77,775 | 16% |
| Models with engine capacity exceeding 350cc | 11,061 | 12,895 | -14% |
| Total | 1,00,905 | 90,670 | 11% |
| International Business (included in the total above) | 9,657 | 9,871 | -2% |
Year-to-Date (YTD) Growth Summary (Apr-Feb)
The year-to-date figures showcase strong overall performance for the period spanning April 2025 to February 2026. Total sales reached 11,26,325 units, showing a healthy 24% growth over the previous year’s corresponding period. Domestic sales YTD grew by 24%, while Exports saw a significant 27% increase.
Brand & Business Updates
Capacity Expansion at Cheyyar
The Board of Directors approved a significant capacity expansion project valued at Rs 958 crore. This brownfield expansion at the Cheyyar manufacturing facility in Tamil Nadu is set to increase Royal Enfield’s annual production capability from the current 14.6 lakh units to 20 lakh units over the next 18 months. This investment is aimed at building readiness for future demand growth.
Community Engagement and Product Focus
Royal Enfield continued its community engagement through the HunterHood platform in Shillong, celebrating local culture inspired by the Hunter 350 model. Furthermore, the company successfully concluded the Desert Cruise Ride 2026 across Rajasthan between February 12 to 22, 2026, positioning the ride as a culturally immersive journey.
International Recognition
Internationally, the Royal Enfield Bear 650 won the “Best Naked Bike” award at the Indonesia International Motor Show 2026 (IIMS 2026). Additionally, the brand expanded its apparel footprint by opening its first store in Russia, marking its first physical presence outside of India.
Source: BSE
