Eicher Motors: Royal Enfield Partners with Flipkart for Online Sales

Royal Enfield has partnered with Flipkart to offer its 350cc motorcycle range online, starting September 22, 2025. The partnership aims to make Royal Enfield motorcycles more accessible, initially in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. Customers will have flexible payment options, and after-sales support will be provided through authorized dealers. The range includes Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350.

Royal Enfield and Flipkart Partnership

Royal Enfield is partnering with Flipkart to sell its motorcycles online, offering customers flexible payment options for the first time. This move aims to enhance accessibility and convenience for potential buyers.

Availability and Models

The entire 350cc Royal Enfield range, including the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350, will be available on Flipkart starting September 22, 2025. The initial launch will cover five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

Customer Experience

Customers purchasing through Flipkart will receive after-sales support from their preferred Royal Enfield authorized dealer. They will also benefit from GST benefits. This partnership expands Royal Enfield’s reach and provides a convenient online platform for customers to explore and purchase their motorcycles.

Royal Enfield’s Perspective

B. Govindarajan, Managing Director – Eicher Motors Ltd., & CEO – Royal Enfield, stated that the partnership with Flipkart aligns with their mission to make the motorcycling experience more accessible. The collaboration aims to meet the needs of digital-first customers seeking a convenient way to explore and purchase motorcycles. The handover process will be handled through authorized dealer partners.

Source: BSE

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