TVS Motor Company announced its official re-entry into the South African market by partnering with The Nexus Collective, backed by Bidvest Group Limited. The expansion launches seven high-performance models across various segments under the campaign theme “Ride the Future.” This move is central to TVS Motor’s international growth strategy, aiming to build a scalable distribution footprint in this key African market.
TVS Motor Announces Strategic Re-entry into South Africa
On February 26, 2026, TVS Motor Company (TVSM), a global leader in two and three-wheeler manufacturing, declared its official re-entry into the South African market. This expansion is marked by a strategic partnership with The Nexus Collective, a specialized distributorship supported by the Bidvest Group Limited, South Africa’s largest automotive distributor.
Strategic Importance of African Market
This launch positions TVSM as the only two-wheeler brand in South Africa operating across multiple product forms and segments simultaneously. The expansion is a core component of TVSM’s international growth strategy. As of 2025, international business contributed 25% of total sales, with the African continent accounting for over half of global operational revenue and nearly 70% of export unit volumes.
Peyman Kargar, President – International Business, stated that South Africa is a strategically important market, emphasizing the focus on building a scalable distribution footprint and creating long-term value within the evolving mobility ecosystem.
Diverse Portfolio for Launch
Under the campaign theme “Ride the Future,” TVSM is introducing seven proven products tailored for diverse applications, including daily commuting, leisure, and utility:
- Performance & Sport: TVS Apache RR 310 and TVS Apache RTR 200
- Commuter & Utility: TVS Raider 125, Trak 150, HLX 125 4G, and HLX 150X
- Urban Mobility: TVS NTORQ 125
Rahul Nayak, Continent Head – Africa, affirmed the commitment to strong retail expansion, seamless after-sales support, and consistent brand visibility to build a strong, sustainable presence in the region.
About TVS Motor Company
TVS Motor Company is a reputed global manufacturer, recognized for its 100-year legacy of trust and innovation. The company is noted for being the only two-wheeler company to win the prestigious Deming Prize. TVSM currently delivers customer experiences across 90 countries in which it operates.
Source: BSE
