Intellect Design Arena Ltd. announced a significant strategic deal where a leading Indian financial services group selected its Purple Fabric AI platform for enterprise-scale AI transformation across five entities. This engagement is a major milestone for Purple Fabric in India, emphasizing governed, enterprise-ready AI for regulated institutions. The mandate aims to enhance operational intelligence, collaboration, and governance across core financial workflows, signaling a strategic shift towards embedded AI capabilities.
Strategic AI Mandate Secured
Intellect Design Arena Ltd., a global leader in AI-First, enterprise-grade financial technology, announced on February 24, 2026, that it has secured a major deal with a leading diversified Indian financial services group. The group has selected Intellect’s proprietary Purple Fabric platform to drive enterprise-scale Artificial Intelligence (AI) transformation across its ecosystem.
This engagement is highlighted as a significant milestone for Purple Fabric in India, reinforcing market confidence in platforms that are governed and purpose-built for regulated financial institutions. The client group maintains a strong digital-first strategy, serving millions across India through consumer lending, insurance, payments, asset management, and wealth solutions.
Multi-Entity Deployment and Platform Capabilities
The scope of the mandate will initially cover five entities within the client group, setting the foundation for long-term, enterprise-wide AI adoption. The deployment is expected to deliver enhanced operational intelligence, stronger governance controls, and measurable business impact across essential financial workflows.
The Purple Fabric platform is built on First-Principles Thinking and integrates knowledge from over three decades of domain expertise and more than 20 million engineering hours. It operationalizes AI through four foundational technology stacks:
- Enterprise Knowledge Garden (PF EKG): Provides a unified, continuously updated domain data fabric.
- Enterprise Digital Experts (PF EDE): A multi-agent orchestration layer automating tasks across credit, risk, compliance, and customer experience.
- Enterprise Governance (PF Govern): Embeds observability, auditability, and fairness controls for compliance.
- LLM Optimisation Hub (PF MOH): An LLM-agnostic layer optimizing speed, accuracy, and cost via intelligent benchmarking.
Competitive Selection Process
The mandate followed an extensive and highly competitive evaluation process spanning eight months. Intellect was assessed against multiple vendors through rigorous deep-dive workshops, technical architecture assessments, and structured boot camps involving business and technology leadership.
Ramanan S V, Chief Executive Officer, India and South Asia, Intellect Design Arena Limited, stated that the Indian financial services sector is entering a phase where AI must become a structured capability, emphasizing that intelligence must be governed and deterministic to generate measurable business impact. He noted, “This mandate reflects a clear strategic intent by forward-looking financial institutions to move beyond experimentation and embed AI into the core of their business architecture.”
Expanding Ecosystem Momentum
This deal coincides with Intellect accelerating the expansion of Purple Fabric across enterprise and academic ecosystems in India. Recent related initiatives include the introduction of Enterprise AI on Tap for scalable governed AI, Academic TeamSpace for AI-ready campuses, and HR TeamSpace for enhanced team productivity.
These developments were showcased at the India AI Impact Summit 2026, signaling Intellect’s commitment to building India’s most trusted enterprise AI ecosystem.
Source: BSE
