Lux Industries reported robust financial results for Q3 FY’26 and 9M YTD FY’26, marked by significant revenue increases of 22% and 16% year-over-year, respectively. The company successfully diversified its product portfolio, onboarded major brand ambassadors, and accelerated digital adoption. Key focus areas included expanding the multi-channel footprint and investing heavily in branding, yielding an estimated ₹12 return on every rupee spent on promotion.
Q3 & 9M FY’26 Business Highlights
Lux Industries showcased powerful momentum across all key business pillars during Q3 and 9M YTD FY’26. Financially, Revenue increased by 22% (Q3 YoY) and 16% (9M YoY). Power brands like Lux Cozi and Lux Venus maintained market leadership, while new launches such as ‘Lux Nitro’, ‘Lux Parker’, ‘Lux Cozi Pynk’, and ‘Lux Cozi Heatek’ received a promising response.
Key Performance Metrics (9M YTD FY’26 vs. FY’25)
- Revenue from Operations: Grew from ₹1,765 Crores to ₹2,056 Crores (16% Growth).
- EBITDA Margin: Declined slightly from 10% to 6%, resulting in EBITDA of ₹130 Crores (down from ₹187 Crores).
- PAT Margin: Declined from 7% to 3%, resulting in PAT of ₹59 Crores (down from ₹117 Crores).
Strategic Growth Initiatives
Branding and Market Expansion
The company continued its aggressive branding strategy, investing ₹1,306 crores in the last eight years, maintaining an average spend of 8% of revenues. Recent strategic moves include onboarding Hrithik Roshan as the ambassador for ‘ONN’, marking a significant step in strengthening its aspirational positioning. Furthermore, the women’s wear brand ‘PYNK’ received the ‘Best Brand for Women 2025’ award shortly after its launch.
Digital Transformation and Reach
Lux is pivoting from a primarily offline model to an Omni-channel enabled approach. This includes growing its dealer network to 1,170+ and targeting ₹200 Cr in revenue from online sales within the next three years, leveraging platforms like Amazon and Flipkart. The company also commissioned a new 4.50 lakh square feet, state-of-the-art facility at West Bengal Hosiery Park dedicated to warehousing and finishing.
Segment Performance Analysis
Vertical A (Lux Cozi Focus)
Vertical A saw strong revenue growth of 44.80% (Q3 YoY), driven by the performance of ‘Lux Cozi’. However, Profit Before Tax (PBT) saw a significant decline of 43.33% (Q3 YoY), dropping from ₹15.38 Cr to ₹8.72 Cr, impacting its overall margin performance.
Vertical B (Lux Nitro/Inferno Focus)
Vertical B exhibited steady revenue growth of 9.36% (Q3 YoY). The introduction of ‘Lux Nitro’ and ‘Lux Inferno’ thermal wear contributed to this segment, though the EBITDA margin decreased from 11.6% to 6.7% in Q3 FY’26 compared to the previous year.
Vertical C (GenX/Champion Focus)
Vertical C experienced a revenue contraction of 8.36% (Q3 YoY), leading to a PBT decline of 67.35%, with the PBT margin shrinking to 1.9% in Q3 FY’26.
Sustainability and Governance
The commitment to sustainability remains central, evidenced by meeting 30-40% of power requirements through renewable sources and saving 2 lakh litres of water daily. On the governance front, the company maintains a strong promoter holding of 74.19%, with 50% of its Board comprising Independent Directors.
Source: BSE
