Intellect Design Arena has launched its flagship AI platform, Purple Fabric, as ‘Enterprise AI on Tap.’ This industry-first subscription model costs ₹99,500 per month, enabling up to 50 users to deploy judgment-centric AI without heavy infrastructure investment. The offering targets mid-market enterprises and financial institutions, positioning reliability-first, governance-ready AI as institutional infrastructure, marking a strategic shift against high-cost global probabilistic platforms.
Intellect Launches Disruptive AI Subscription Model
Intellect Design Arena Ltd., a leader in AI-First financial technology, announced the general availability of its Judgment-Centric full-stack Open Business Impact AI platform, Purple Fabric. Now branded as “Enterprise AI on Tap,” the platform is offered at a disruptive monthly subscription of ₹99,500, supporting up to 50 users.
This model is specifically designed to remove the traditional infrastructure burden associated with deploying Business Impact AI, positioning reliability-first artificial intelligence as certified, trustworthy, and governance-ready institutional infrastructure.
Strategic Shift to Institutional Infrastructure
Conceptualized and engineered in India since 2016, Purple Fabric aims to position India as a creator of trustworthy enterprise AI infrastructure, rather than just a consumer. It is designed for mid-market enterprises, financial institutions, IT services firms, academic ecosystems, and government bodies, allowing them to deploy consequence-aware AI without large internal Al departments or capital-intensive projects.
Purple Fabric transforms AI from an experimental capability into institutional infrastructure. It addresses reliability plateaus and governance gaps found in probabilistic AI systems by introducing a judgment-centric architecture that enforces deterministic enterprise knowledge governance, context-bound reasoning, and full decision auditability.
Enterprise-Grade AI at a Disruptive Cost
The ₹99,500 per month pricing reflects a move away from capital-intensive AI deployments toward operational infrastructure. This cost is less than that of an experienced IT engineer or architect, providing organizations access to a full-stack reliability architecture that traditionally demands dedicated research teams and significant overhead.
Under this model, organizations can:
- Deploy structured AI governance without a large upfront investment.
- Integrate with existing enterprise systems.
- Improve auditability and compliance readiness.
- Reduce operational risk associated with probabilistic automation.
Architectural Foundations for Trust
Purple Fabric introduces an alternative architecture: governed, production-grade AI delivered as shared infrastructure. The platform is built upon three foundational principles:
- Curated and catalogued enterprise knowledge frames as structured inputs.
- A multi-agent reasoning system with embedded Socratic dialogue mechanisms.
- Triangulation of agentic skills, perspectives, and behavioural governance.
At its core is the Enterprise Knowledge Garden (EKG) Designer, a private intelligence fabric ensuring full ownership of institutional knowledge. The platform integrates seamlessly with existing systems like Google Workspace and Microsoft 365.
Furthermore, Purple Fabric is backed by Intellect’s ISO/IEC 42001 certification, validating its deterministic trust architecture for high-compliance environments. The Purple Fabric Cloud adheres to ISO-certified infrastructure, SOC 2 compliance, and aligns with RBI, UK, US, Canada, and EU AI policy frameworks.
Key Sector Enablement
Purple Fabric enables transformation across multiple sectors:
- Financial Institutions: Enables deployment across underwriting, risk management, and compliance while preserving private knowledge.
- Corporate Enterprises: Embeds AI across HR, finance, and operations under a central, auditable governance framework.
- Mid-Size IT Services Firms: Acts as an AI multiplier, allowing firms to compete with enterprise-grade capability without heavy R&D investment.
- Government and Regulators: Supports audit intelligence and approvals with entitlement controls aligned to public standards.
Commitment to Disciplined AI Rollout
Enterprise rollout is supported by the Purple Fabric Academy, which offers structured training and certification for operationalizing governed AI. The announcement was made in New Delhi on February 13, 2026, ahead of Intellect’s participation in the India AI Impact Summit 2026.
Arun Jain, Chairman and Managing Director, stated, “Reliability is the new constraint. Purple Fabric is engineered as certified, governance-ready infrastructure where reliability, auditability and transparency are built into the architecture, not added afterward.”
Source: BSE
