Marico has entered into definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, valuing the wellness brand at approximately ₹375 crore. Cosmix, known for its digital-first functional wellness products, has achieved roughly ₹100 Cr ARR (Annual Recurring Revenue) and offers plant-based protein powders and superfood blends. This investment aligns with Marico’s strategy to expand its presence in the premium food and nutrition segment.
Strategic Investment in Cosmix
Marico Limited has announced a strategic investment in Cosmix Wellness Private Limited, a leading digital-first functional wellness brand. The deal involves Marico acquiring a 60% stake in Cosmix, marking a significant move in expanding its portfolio within the health and wellness sector. The brand was valued at ₹375 crore.
Cosmix: Brand Overview
Cosmix offers a range of plant-based protein powders, fermented yeast protein powders, and functional superfood blends. Founded in 2019, the company operates on a mission to promote holistic health through sustainable sourcing. Cosmix has quickly gained traction, especially on its D2C website. In fiscal year 2024-25, Cosmix recorded a turnover of ₹50.93 crore. In fiscal year 2023-24, its turnover was ₹24.32 crore and in fiscal year 2022-23, the turnover stood at ₹5.39 crore.
Deal Details and Future Plans
The acquisition is expected to be completed within 30 days. Marico will acquire 60% of Cosmix’s paid-up share capital from its founders through a secondary buyout. Marico also retains the right to acquire the remaining stake in Cosmix after the end of fiscal year 2029, subject to certain milestones and approvals. Going forward, Cosmix will focus on driving profitable growth while broadening its footprint in adjacent wellness and nutraceutical categories.
Source: BSE
