IndusInd Bank has introduced a new Rupay credit card designed for e-commerce, offering rewards across various online platforms. The card provides 5% value on online spending and 1% on offline transactions, with redemption options including flights, hotels, and 500+ merchants. It aims to provide a seamless and rewarding experience for digital natives. This was announced on September 15, 2025.
E-Commerce Focused Credit Card
IndusInd Bank has launched a new Rupay credit card program, featuring rewards for e-commerce transactions. The card is designed to cater to digitally savvy customers who frequently shop online. The first card introduced under this program is the CRED IndusInd Bank Rupay credit card, as announced on September 15, 2025.
Key Features and Benefits
The CRED IndusInd Bank Rupay Credit Card comes with several benefits designed to enhance the online shopping experience:
- Earn 5% value online on all online shopping across merchants.
- Earn rewards offline at 1% on offline merchants and through UPI on CRED Scan and Pay.
- Redeem points across the CRED ecosystem, including over 500 CRED Pay merchants, 2,000+ products on CRED store, and flights and hotels.
- Effortless automatic points application across the ecosystem.
- Easy onboarding with zero joining fees and a 2-minute application process.
Statements from Leadership
Kunal Shah, founder of CRED, stated that the new credit card program turns every online spend into an act of self-expression, with rewards that follow taste, not terms. Instant redemption upgrades every transaction, merging product, platform, and privilege into a seamless lifestyle extension.
Mr. Soumitra Sen, Country Head – Consumer Banking & Marketing, IndusInd Bank, mentioned that the partnership with CRED is a natural fit, sharing a DNA of innovation, exclusivity, and premium experiences. The co-brand aims to capture the fast-growing e-commerce and affluent spend segment.
Source: BSE
