Bajaj Electricals has launched a new range of products called ‘Wires’ under its Lighting Solutions segment. This move expands the company’s footprint across electrical categories, addressing the demand for reliable wiring solutions. The ‘Wires’ range emphasizes safety and performance, aiming to build an integrated electrical ecosystem. The launch was announced on February 3, 2026.
New Product Line Announcement
Bajaj Electricals Limited has announced the launch of ‘Wires’, a new range of products under its Lighting Solutions segment. This launch aims to broaden the company’s offerings and strengthen its position in the electrical solutions market.
‘Wires’ Product Details
The newly launched ‘Wires’ range includes:
- Product Name: ‘Wires’
- Launch Date: February 03, 2026
- Category: Launch of ‘Wires’ as a new range of products under the Company’s ‘Lighting Solutions’ segment
- Market Focus: Domestic
Bajaj Secura Wires Launch
Bajaj Electricals is launching Bajaj Secura Wires, marking its entry into the wires segment and strengthening its diversified electrical solutions portfolio. The new range expands Bajaj Electricals’ footprint, addressing the growing demand for wiring solutions for residential applications.
The Secura Wires come in 4 offerings:
- Secura (FR)
- Secura Plus (HR-FR)
- Secura Green (FR-LSH)
- Secura Green Plus (ZH-FR)
Key Features
Bajaj Secura Wires feature over 99.9% copper purity, ensuring conductivity and durability. The range offers flame-retardant and halogen-free properties.
Additional features include:
- Moisture-resistant
- Anti-termite and anti-rodent protection
- 101% conductivity
- 100% length guarantee
- RoHS and REACH compliant
The wires are available in multiple colors and sizes ranging from 0.75 sqmm to 6.00 sqmm, and in 90-metre and 180-metre pack sizes.
Strategic Expansion
According to Rajesh Naik, COO – Lighting Solutions, Bajaj Electricals Ltd., the launch of Bajaj Secura Wires marks a strategic expansion of their electrical solutions portfolio. The company is focused on delivering products that combine safety, performance, and reliability, backed by Bajaj Electricals’ legacy of trust.
Source: BSE
