Thomas Cook India and SOTC Travel have signed a Memorandum of Understanding (MOU) with the Government of Tamil Nadu to boost tourism in the state. The partnership will focus on developing enriched travel products and enhancing destination awareness. This collaboration will leverage the company’s omnichannel reach and market expertise to promote Tamil Nadu’s diverse offerings and drive sustainable visitation across leisure, MICE, and business travel segments.
Strategic Alliance to Enhance Tourism
Thomas Cook India and its group company, SOTC Travel, have entered into a strategic long-term partnership with the Government of Tamil Nadu. The collaboration, formalized through a Memorandum of Understanding (MOU), aims to significantly increase tourism-related visits to Tamil Nadu.
Key Objectives of the Partnership
The primary focus of this partnership is to jointly develop enriched travel products, enhance destination awareness, and deliver seamless experiences for travellers. By combining Thomas Cook India and SOTC Travel’s market leadership with Tamil Nadu’s diverse tourism offerings, the initiative seeks to drive sustained visitation to the state.
Areas of Focus
The partnership will concentrate on promoting Tamil Nadu’s cultural, spiritual, wellness, nature, and experiential offerings. Utilizing both online and offline campaigns, the companies will work closely with the Department of Tourism to showcase the state’s attractions. Knowledge-sharing and training initiatives will also be a key component of this collaboration.
Executive Perspectives
Mr. Rajeev Kale from Thomas Cook (India) Limited emphasized Tamil Nadu’s exceptional spectrum of experiences, highlighting heritage, spirituality, wellness, nature, cuisine, and contemporary urban culture. He expressed delight in partnering with the government to strengthen the state’s tourism proposition for the domestic market.
Mr. SD Nandakumar of SOTC Travel noted Tamil Nadu’s diverse offerings resonate strongly with evolving Indian traveller preferences. He highlighted the partnership’s focus on innovative product development, education and training initiatives, and integrated marketing to elevate destination visibility.
Source: BSE
