Infosys and Tennis Australia are enhancing the Australian Open 2026 with AI-first experiences. Innovations include MatchFeel, a tactile experience for visually impaired audiences, and Rally, an interactive AI mascot. These updates build on an eight-year partnership, aiming to redefine fan engagement and accessibility. The collaboration seeks to broaden access to tennis and showcase responsible AI innovation.
AO 2026: New AI Innovations
Infosys, in collaboration with Tennis Australia, has unveiled new AI-driven experiences for the Australian Open 2026. The goal is to improve fan engagement and accessibility via innovations powered by the Infosys Topaz™™ AI suite.
MatchFeel: Experiencing Tennis Through Touch
MatchFeel is a tactile experience designed to allow blind and visually impaired fans to follow live tennis through touch. Using real-time data, it converts on-court action into tactile feedback on a physical court surface. This includes a magnetic ring that traces the ball’s movement and vibration patterns indicating speed and direction. It will run as a pilot innovation.
Rally: The Interactive AI Mascot
Rally is a humanoid robot powered by generative AI, designed for safe interactions at the Infosys Fan Zone. Rally engages fans via features like Serve Me a Fortune and Ask Rally for match insights, all operating under strict AI guardrails.
Keys to the Match
Keys to the Match is an AI-powered feature providing three simple insights per player before each match. This makes it easier for fans to follow key tactics and storylines, using data like rankings and head-to-head stats.
Existing Technology Enhancements
Additional updates to existing technology include:
- Gen AI Stadium: An immersive experience allowing fans to design custom virtual tennis courts using speech-to-image generative AI.
- Infosys Match Centre: Offering AI-powered experiences, including AI Commentary.
- AI Shot of the Day: Generates highlight videos and provides video analytics for players and coaches.
Comments on the Innovation
Andrew Groth, Executive Vice President, Asia Pacific, Infosys, said, “Our partnership with Tennis Australia continues to set a global benchmark for how Al can elevate sport… From a tactile court for visually impaired fans to an Al mascot for fans, Infosys Topaz is making the experience more accessible, insightful and immersive.”
Craig Tiley, CEO of Tennis Australia, said, “Infosys continues to help us elevate the Australian Open through technology that enriches the experience… Technology is an amplifier that heightens emotions, stories and gives a sense of connection.”
Source: BSE
