Thyrocare Technologies Limited has announced the onboarding of actress Madhuri Dixit as its brand ambassador. This partnership aims to promote awareness, accessibility, and the importance of holistic diagnostics for a healthier India. The collaboration emphasizes preventive healthcare and encourages regular health monitoring, aligning with Thyrocare’s mission to make diagnostics affordable and accessible.
Madhuri Dixit Joins Thyrocare
Thyrocare Technologies Limited announced that Madhuri Dixit will be the company’s new brand ambassador, effective January 27, 2026. This collaboration marks a commitment to promoting a healthier India by emphasizing awareness, accessibility, and holistic diagnostics.
Focus on Preventive Healthcare
The partnership with Madhuri Dixit reflects Thyrocare’s belief in the importance of preventive healthcare. The collaboration aims to make regular health monitoring accessible and habitual for Indian households.
Commitment to Quality and Affordability
Thyrocare has challenged the status quo by delivering high-quality diagnostics at scale, ensuring affordability and accessibility. By partnering with Madhuri Dixit, the brand aims to bring credibility and relatability to the importance of early detection and routine testing.
Goals of the Partnership
The brand aims to emphasize the importance of preventative health checkups in India. The company believes that routine tests should become an integral part of Indian life.
Statements on the Announcement
Rahul Guha, Managing Director & CEO, Thyrocare and API Holdings, stated that the partnership exists to remove barriers such as price, access, and inconvenience that prevent people from undergoing timely diagnostics. He highlighted the importance of preventative healthcare in improving health outcomes, adding that Madhuri Dixit brings trust and credibility to achieve this.
Source: BSE
