RateGain, through its Sojern AI platform, is expanding its partnership with Red Roof, a leading economy lodging brand. This collaboration introduces Sojern’s AI Concierge solution across Red Roof’s properties to enhance guest engagement and streamline operations. The AI Concierge automates routine interactions, reducing front desk workload and ensuring personalized guest responses. This follows a successful implementation of Sojern’s Reputation Manager, which improved Red Roof’s quality metrics and social scores.
AI-Powered Guest Experience
RateGain Travel Technologies, leveraging Sojern’s AI-powered platform, is enhancing Red Roof’s guest experience through the deployment of Sojern’s AI Concierge. This solution is designed to automate routine guest interactions, including service requests and amenity inquiries. The primary benefit is to reduce the workload on front desk staff while providing guests with quick and personalized responses.
Enhanced Operational Efficiency
The adoption of Sojern’s AI Concierge is expected to streamline operations across Red Roof properties. By automating responses to common guest requests, the solution will free up staff to focus on more complex tasks and improve overall efficiency. This is a key component of Red Roof’s strategy to integrate AI to improve the operational performance of its franchise locations.
Reputation Manager Success
Prior to implementing the AI Concierge, Red Roof adopted Sojern’s Reputation Manager in 2024 across over 700 properties. Reputation Manager provides real-time guest feedback monitoring, which allows Red Roof teams to address issues proactively and manage their online reputation effectively. In Q4 2025, Red Roof saw a 6.64% improvement in internal quality metrics and a 3.14% increase in social scores thanks to this.
Strategic Partnership
This expanded relationship builds upon a strategic partnership between Red Roof and Sojern, now part of RateGain. The deployment of AI Concierge highlights Red Roof’s commitment to innovation and delivering consistent, high-quality service, leveraging data-driven and AI-enhanced solutions. The partnership enables Red Roof franchisees to enhance guest satisfaction and drive revenue growth.
Source: BSE
