United Spirits Limited will increase its investment in V9 Beverages Private Limited (“Sober”), a zero-alcohol beverage company. The company’s Board of Directors approved subscribing to 1,762 Compulsory Convertible Preference Shares (CCPS) of Sober for INR 3.2 crore. Following the investment, United Spirits’ shareholding in Sober will increase from 15% to 25% of the equity share capital on a fully diluted basis.
Expanding Zero-Alcohol Portfolio
United Spirits Limited has announced a further investment in V9 Beverages Private Limited (“Sober”), reinforcing its commitment to the zero-alcohol beverage sector. The decision was made by the Board of Directors during a meeting held on January 20, 2026.
Investment Details
The company will subscribe to 1,762 Compulsory Convertible Preference Shares (CCPS) of Sober, investing a total of INR 3.2 crore. This new investment builds upon an initial investment made on July 23, 2024, and expanded upon on September 26, 2024.
Increased Stake in Sober
Upon completion of this latest investment, United Spirits’ shareholding in Sober will increase from 15% to 25% of Sober’s equity share capital on a fully diluted basis. The initial investment involved subscribing to 1,972 CCPS and 10 equity shares of Sober for INR 2.29 crore on September 26, 2024.
About Sober
Sober, founded by Mr. Vansh Pahuja and Mr. Aditya Aggarwal, produces zero-proof alcohol beverages. Incorporated on November 4, 2020, Sober offers products like Sober Gin Alternative, Sober Pink Gin Alternative, Sober Rum Alternative & Sober Whiskey Alternative (Non-alcoholic drinks).
Sober’s Financial Performance
Sober’s sales figures for the past three financial years are as follows:
* FY 2022-23: INR 0.59 Cr
* FY 2023-24: INR 0.56 Cr
* FY 2024-25: INR 1.49 Cr
All of Sober’s revenue is generated within India.
Source: BSE
