Colgate-Palmolive highlights its commitment to social impact, focusing on health, education, and community resilience. The company’s initiatives include the Colgate Bright Smiles, Bright Futures® program, which has reached over 195 million children, and the Keep India Smiling Scholarships. Water conservation and financial literacy programs are also key, empowering communities and promoting sustainable livelihoods. These efforts align with national priorities and drive lasting positive change.
Integrated Community Initiatives
Colgate-Palmolive is advancing its purpose of strengthening communities across India through sustained and inclusive interventions, as announced on January 13, 2026. These initiatives are rooted in long-term partnerships and aligned with national priorities, designed to create meaningful outcomes for generations.
Oral Health Education
Colgate Bright Smiles, Bright Futures®, Colgate-Palmolive’s flagship oral health education initiative, has reached over 195 million children since its inception. The program annually engages with 10 million children across 25,000 schools, in partnership with Anganwadi workers, ASHA Didis, NGOs, and state governments. This initiative extends to remote and underserved areas, embedding lifelong oral health habits and strengthening India’s public health ecosystem.
Supporting Education
The Keep India Smiling Scholarships, launched in 2019, removes financial barriers for deserving Dental and STEM students. Over 7,000 scholarships have been awarded, with 25% of scholars scoring above 90% academically and a 60% diversity ratio.
Water Conservation Efforts
Colgate-Palmolive’s water conservation initiatives, aligned with the Jal Jeevan Mission and Atal Bhujal Yojana, are reviving local water sources and enabling doorstep access to clean water, benefiting over 530 villages and 3,00,000+ people. These efforts replenish 450 million litres of water.
Financial and Digital Empowerment
The Financial and Digital Literacy Programme, launched in 2023, has empowered over 1,50,000 beneficiaries across 300+ villages, unlocking ₹1,505+ crore in benefits, with 96% learning to open savings bank accounts. The program fosters active participation in India’s digital economy.
Waste Management
Rural Waste Management initiatives, aligned with the Swachh Bharat Mission 2.0, are driving cleaner, healthier villages across 50+ locations. The program promotes waste segregation and community awareness.
Sustainable Livelihoods
The company focuses on sustainable livelihoods for Safai Saathis, benefiting over 1,50,000 people by formalizing the work of informal waste pickers.
Source: BSE
