Bikaji Foods International has introduced a new brand logo, blending Rajasthani heritage with a modern aesthetic. The updated logo aims to strengthen the company’s connection with consumers and appeal to a younger demographic. The design incorporates a royal shield symbolizing trust and legacy, along with elements reflecting traditional turbans and desert sand dunes. This visual refresh aligns with Bikaji’s growth strategy in domestic and international markets.
Brand Refresh for a Modern Era
Bikaji Foods International, a major ethnic snacks company in India, announced the launch of its new brand logo on December 22, 2025. This initiative reflects the company’s commitment to modernity while honoring its rich Rajasthani roots. The logo aims to resonate with both existing and new consumers as the company expands its market presence.
Logo Design & Inspiration
The new logo features a distinctive royal shield symbolizing trust, legacy, and pride. The design incorporates elements inspired by traditional Rajasthani turbans, signifying honor and hospitality, along with fluid lines mirroring the golden sand dunes of the desert. This design pays tribute to Bikaji’s origins in Bikaner.
Strategic Vision
According to Deepak Agarwal, Managing Director, the new logo is more than just a design; it is a celebration of Bikaji’s identity – a blend of tradition and modernity. This visual update is intended to reinforce the brand’s connection with loyal consumers and attract new generations.
Marketing & Expansion
Neha Rao, Vice President – Marketing, emphasized that the logo refresh aligns with Bikaji’s aggressive marketing strategy and ambition to strengthen its presence across India and beyond. This initiative reflects the company’s commitment to staying connected to its traditional roots while appealing to modern audiences.
Source: BSE
