The Ramco Cements’ Hard Worker brand received Twin Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter. The brand was recognized for its communication strategy across television and digital media, particularly in the TV Marketing Campaign and Humour-Based/Meme Marketing Campaign categories, highlighting its culturally relevant and insightful campaigns.
Awards for Hard Worker Brand
The Ramco Cements Limited announced that its Hard Worker brand received significant recognition at the ET Brand Equity Shark Awards 2025 – South Chapter, securing Twin Gold awards. The awards highlight the brand’s effective engagement with audiences through innovative and culturally resonant marketing campaigns.
Categories and Recognition
The Hard Worker brand was honored in two key categories:
- TV Marketing Campaign: Gold award for the Hard Worker Eco Plaster film.
- Humour-Based / Meme Marketing Campaign: Gold award for the combined Hard Worker Eco Plaster and Hard Worker Tile Fix films.
These wins underscore the brand’s ability to connect with audiences through real-world construction challenges, resonating strongly across television and digital platforms.
Brand’s Approach
The brand’s approach focuses on simplifying complex on-site decisions and presenting product usage and performance in a relatable manner for the construction ecosystem. This strategy has proven effective in engaging audiences and reinforcing the brand’s market position.
Executive Commentary
Mr. A.V. Dharmakrishnan, Chief Executive Officer of Ramco Cements, stated that the awards recognize the company’s focus on understanding and addressing real-world problems faced on construction sites. He emphasized the brand’s commitment to delivering long-term value to customers.
Mr. Balaji K. Moorthy, Executive Director – Marketing, added that the Hard Worker brand was created with the insight that the real heroes of construction are those who put in relentless effort every day, and these awards validate both the creative direction and authenticity of the brand’s voice.
Source: BSE
