Pidilite Ventures has strategically invested in MagicDecor, a company specializing in bespoke home décor products. The investment aims to boost MagicDecor’s capacity, technology, and distribution networks. This move signifies Pidilite’s commitment to the growing home improvement sector and backing innovative businesses in design and consumer experience. The deal was announced on November 26, 2025.
Strategic Investment Overview
Pidilite Ventures has announced a strategic investment in Printpanda India Pvt Ltd (MagicDecor). MagicDecor focuses on bespoke, sustainable, and premium home décor products, including wallpapers, blinds, curtains, and canvases. This investment signifies Pidilite Ventures’ entry into India’s rapidly growing home improvement sector.
Comments on the Investment
Sanket Parekh, Director at Pidilite Ventures, stated, “We are excited to partner with MagicDecor as they embark on their journey to transform the home décor space. The team has demonstrated impressive capability in marrying customization with quality, catering to the evolving needs of modern Indian homeowners and interior designers.”
MagicDecor’s Expansion Plans
The proceeds from this investment will empower MagicDecor to accelerate capacity expansion, invest in advanced technology, and scale up both digital and physical distribution networks spanning major Indian cities.
MagicDecor’s Perspective
Siddheshwar Panda, Co-founder & CEO of MagicDecor, commented, “This strategic investment from Pidilite marks a pivotal milestone in expanding our manufacturing capabilities, driving product innovation, and rapidly scaling our digital and physical distribution networks to reach more customers across India and globally.”
About MagicDecor
Founded by Siddheshwar Panda, Samir Panda, and Anoop Ulahannan, MagicDecor offers custom and sustainable home décor products, with a focus on high-quality, personalized wallpapers, wall coverings, and furnishings.
Source: BSE
