Tata Consultancy Services (TCS) has been recognized as Asia’s most valuable IT services brand by Brand Finance. The recognition highlights TCS’s brand presence across Asia, its investments in innovation, and its leadership in Artificial Intelligence. Earlier this year, Brand Finance also named TCS the second most valuable IT services brand globally, with a brand valuation of $21.3 billion.
Asia’s Leading IT Brand
November 19, 2025: Tata Consultancy Services (TCS) has been named Asia’s most valuable IT services brand at Brand Finance’s Asia Brand Gala in Singapore. This award underscores TCS’s enduring brand strength and its role in helping businesses adapt to the intelligent age.
Brand Finance Recognition
The recognition from Brand Finance highlights TCS’s consistent performance and strategic foresight. The company’s early investments in artificial intelligence (AI) and data-driven innovation have positioned it at the forefront of Asia’s technology evolution. In addition to being named the most valuable IT brand in Asia, TCS was also recognized as the second most valuable IT services brand globally, with a brand valuation of $21.3 billion earlier in 2025.
Innovation and Expansion
As Asia increases its focus on digital transformation and sustainability, TCS is expanding its presence, talent pool, and partnerships in the region. In 2025, TCS launched the AI-Powered Research & Innovation Centre in Singapore. This center aims to promote AI adoption and solution development throughout the region.
Leadership Perspective
According to Alex Haigh, Managing Director at Brand Finance Asia Pacific, TCS’s brand value in Asia reflects consistent performance and strategic foresight. Abhinav Kumar, Chief Marketing Officer at TCS, noted that this recognition reflects the trust the TCS brand has earned across key Asian markets, including India, China, and Singapore.
Global Partnerships
TCS’s brand presence is further reinforced through partnerships, including its role as the title partner of the Sydney Marathon in 2024, part of the Abbott World Marathon Majors. Additionally, TCS is the Title and Technology Partner of Jaguar TCS Racing, promoting innovation in all-electric motorsport with races in cities across Asia, including Shanghai and Tokyo.
Source: BSE
