Firstsource Recognized as a Leader in Mortgage Business Transformation by Avasant

Firstsource has been recognized as a ‘Leader’ for the second consecutive year in Avasant’s Mortgage Business Process Transformation 2025 RadarView™. This recognition highlights the strength of its US-based mortgage arm, Sourcepoint, Inc., in driving technology-led transformation across the sector. Firstsource’s UnBPO™ approach combines digital innovation and deep domain expertise to create measurable business impact in the mortgage industry.

Avasant’s Recognition

Firstsource has been named a ‘Leader’ in Avasant’s Mortgage Business Process Transformation 2025 RadarView™ for the second year in a row. This achievement acknowledges the company’s consistent excellence in practice maturity, domain ecosystem, and innovation investments. Sourcepoint, Inc., the US-based mortgage arm of Firstsource, plays a crucial role in this leadership position, driving technology-led transformation.

Sourcepoint’s Key Strengths

The recognition highlights several strengths of Sourcepoint, including:

  • End-to-end mortgage transformation expertise across origination, servicing, and default management.
  • A platform-led, BPaaS-enabled delivery model combining intelligent automation, analytics, and domain-rich talent.
  • Innovation in digital mortgage operations, leveraging AI, data, and automation to improve turnaround times, strengthen compliance, and enhance borrower experience.
  • Client-centric flexibility and deep collaboration with lenders and fintechs.
  • A global delivery network anchored by Centers of Excellence.

UnBPO™ Approach

Firstsource’s commitment to responsible, technology-driven transformation is reflected in its UnBPO™ approach, which combines digital innovation and deep domain expertise to create measurable business impact. This approach helps lenders and fintechs modernize operations, strengthen compliance, and enhance borrower outcomes at scale.

Executive Commentary

Vivek Sharma, Head – BFS, CMT, and Emerging Geos, Firstsource, stated, “We’re delighted to be named a Leader once again in Avasant’s 2025 RadarView™. This recognition reflects how Sourcepoint brings together deep mortgage expertise, smart use of AI, and a flexible, client-first mindset to deliver real impact.”

Aditya Jain, Research Leader, Avasant, commented, “The mortgage industry is navigating rapid transformation amid rising delinquencies, evolving borrower expectations, and regulatory pressures. Firstsource, through Sourcepoint, stands out for its AI-first strategy and proprietary platforms…”

Sourcepoint’s Capabilities

Through its UnBPO™ model, Sourcepoint delivers end-to-end mortgage lifecycle transformation support, combining licensed global fulfillment, mortgage domain expertise, and AI-driven workflow intelligence. Licensed in all 50 states, Sourcepoint processes over 2 million mortgage loans annually and supports 10 million customer interactions.

Source: BSE

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