Radico Khaitan Ltd. has introduced the 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. This coffee-infused rum aims to cater to consumers seeking richer flavors, blending Indian rum with roasted espresso coffee notes. Priced at ₹950 for 750ml in Uttar Pradesh, the new product reflects Radico Khaitan’s commitment to innovation. It will be available in 750ml, 375ml, and 180ml formats.
Radico Khaitan Introduces New Coffee Rum
Radico Khaitan Limited has announced the launch of its latest offering, the 1965 Spirit of Victory Espresso Coffee Premium Dark Rum, as of November 7, 2025. This launch signifies an exciting development in Radico Khaitan’s rum portfolio, initially debuting in Uttar Pradesh, with subsequent availability planned for Jharkhand and Haryana. The company seeks to capitalize on the increasing demand for coffee-inspired spirits.
Flavor Profile and Consumer Appeal
The 1965 Spirit of Victory Espresso Coffee Rum combines the richness of Indian rum with the intensity of roasted espresso coffee, resulting in a dark, velvety rum. The tasting notes include hints of espresso, mocha, toffee, caramel, vanilla, and hazelnut, with a dark chocolate truffle finish. This new product is aimed at consumers who value craftsmanship, flavor complexity, and contemporary indulgence.
Availability and Pricing
The 1965 Spirit of Victory Espresso Coffee Rum will be priced at ₹950 for a 750ml bottle in Uttar Pradesh and will be available in 750ml, 375ml, and 180ml formats. This launch demonstrates Radico Khaitan’s commitment to innovation and reflects evolving consumer tastes, focusing on blends that reflect depth, character, and craft.
Source: BSE
