Marico Limited has selected Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate. PHD India will manage Marico’s media strategy, planning, and buying for brands like Parachute, Saffola, and Beardo. This partnership aims to enhance Marico’s focus on brand-building and consumer engagement, leveraging data, creativity, and technology. The change is effective as of November 6, 2025.
New Media Partnership
Marico Limited has chosen Omnicom Media Group’s PHD India as its integrated media mandate partner, effective November 6, 2025. PHD India will handle media strategy, planning, and buying.
Scope of the Mandate
PHD India will oversee media activities for Marico’s brand portfolio, including Parachute, Saffola, Nihar, Livon, Set Wet, Beardo, Just Herbs, and True Elements. This collaboration aims to boost Marico’s presence as a digitally advanced consumer company.
Strategic Objectives
The partnership focuses on brand development, enhanced consumer interaction, and diversification across media channels. Marico seeks to strengthen its main brands and expand in emerging business areas using PHD India’s data-driven strategies.
Statements from Leadership
Akash Banerji, Executive Vice President & Head, Digital Transformation and Beauty & Styling Digital Business, Marico Limited, noted the importance of media strategy in connecting with audiences and translating insights into cultural impact.
Monaz Todywalla, CEO, PHD India, expressed excitement about partnering with Marico, emphasizing the commitment to unlocking growth and innovation.
PHD India’s Capabilities
PHD India’s approach involves leveraging its strategic vision, deep understanding of the Indian consumer market, and its ‘Intelligence.Connected’ ethos—uniting data, technology, and human insight to create impactful media solutions.
Source: BSE
