Brigade Group’s BuzzWorks partners with Frido to introduce comfort-focused wellness solutions in its workspaces. BuzzWorks will integrate Frido Comfort Rooms in Hyderabad and Bengaluru and roll out Frido Corners across existing locations. This collaboration aims to improve posture, reduce fatigue, and enhance overall well-being for BuzzWorks users, promoting a more balanced and productive work environment. The partnership aligns with BuzzWorks’ commitment to fostering community and performance.
Enhancing Workplace Comfort
BuzzWorks, the managed workspace provider from Brigade Group, has announced a partnership with Frido, an ergonomic innovation brand, to implement comfort-led wellness solutions across its centers. This collaboration seeks to integrate wellness and ergonomic comfort directly into the workspace environment. The announcement was officially released on November 4, 2025.
Integration of Frido Comfort Solutions
As part of the partnership, BuzzWorks will integrate Frido Comfort Rooms into their upcoming centers in Hyderabad and Bengaluru. Additionally, Frido Corners will be rolled out across existing BuzzWorks locations. These dedicated zones will allow members to experience Frido’s range of ergonomic products, including the 3D Ergo Chair, standing desks, and sofa-cum-beds designed to blend comfort with work.
Impact on BuzzWorks Members
The collaboration focuses on enhancing workspace ergonomics to benefit BuzzWorks members through improved posture, reduced fatigue, and a more balanced work routine. By integrating Frido’s solutions, BuzzWorks aims to create a holistic workspace that supports both productivity and overall wellness. BuzzWorks believes workspaces should enable a sense of balance and belonging. The goal is to promote a more balanced and productive workday for all members.
Statements from Leadership
Siddharth Verma, Business Head, BuzzWorks, stated that the partnership strengthens their philosophy of workspaces enabling balance and well-being. Ganesh Sonawane, Co-founder & CEO, Frido, emphasized the necessity of comfort in workspaces where professionals spend most of their day under stress. The partnership aligns with BuzzWorks’ priority to create workspaces that focus on well-being, ease, and performance.
About BuzzWorks
BuzzWorks offers managed and customisable workspaces. They entered the flexible office space segment in 2019. They provide Built-to-Suit solutions for enterprises and Ready-to-Occupy offices for businesses seeking high-quality, immediately functional spaces. They mainly cater to large enterprises and growth-focused companies.
About Brigade Group
Established in 1986, Brigade Group is one of India’s leading property developers with close to four decades of expertise. They have developed landmark buildings across various cities, including Bengaluru, Chennai, and Hyderabad.
Source: BSE
