Fusion CX acquires German AI firm impacx in expansion move

Fusion CX Limited has signed an agreement to acquire impacx solutions GmbH, tel-inform solutions GmbH, and impacx services GmbH, collectively known as ‘impacx’. This acquisition marks Fusion CX’s entry into the German market, adding 250 employees, an AI-native data platform, and over 270 clients across Europe. The deal, effective November 1, 2026, is subject to regulatory approvals and aims to bolster Fusion CX’s AI-first customer experience offerings.

Fusion CX Expands European Footprint with German Acquisition

Fusion CX Limited announced today the signing of a definitive agreement to acquire the German customer experience group, impacx. The acquisition, which includes impacx solutions GmbH, tel-inform solutions GmbH, and impacx services GmbH, represents Fusion CX’s strategic entry into the German market and significantly expands its AI-first customer experience and business process outsourcing capabilities.

Key Deal Highlights

The deal is set to integrate 250 multilingual CX employees, a proprietary AI-native data platform known as the impacx Data Hub, and the tel-inform virtual front-office business into Fusion CX’s operations. Impacx, which has been running AI in live client operations since 2018, recorded approximately €11.9 million in revenue in 2025 and serves over 270 clients across Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, France, and Great Britain. The acquisition is effective November 1, 2026, and is contingent upon receiving regulatory and statutory approvals.

Strategic Rationale and Future Impact

Fusion CX CEO, Pankaj Dhanuka, highlighted that the acquisition of impacx, with its strong client relationships and established AI platform, is a significant step for the company. Bernhard Sack, CEO and owner of impacx, stated that the move would allow the impacx platform to benefit from greater scale and investment. This acquisition is Fusion CX’s 17th overall and its first in Germany, positioning the company to further leverage AI in enhancing customer experiences for a broader European client base.

Source: BSE

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