Amagi has announced a strategic partnership with Beijing-based Golden Times Media Technology to distribute four of its entertainment channels globally through the Amagi CONNECT marketplace. This collaboration aims to bring Chinese entertainment content, including short-form drama, martial arts, and animation, to international platforms and audiences. The partnership signifies Amagi’s commitment to expanding its content offerings and facilitating cross-border media distribution.
Amagi Expands Global Content Marketplace
Amagi, a leader in media industry cloud services, has entered into a significant partnership with Golden Times Media Technology, a prominent Chinese media and technology company. This collaboration is set to enhance Amagi’s global content marketplace, Amagi CONNECT, by integrating four of Golden Times Media’s popular entertainment channels. These channels include Drama Short, Chinese Kung Fu, AniVerse, and C Drama+.
Bringing Chinese Entertainment to the World
The primary objective of this partnership is to introduce Golden Times Media’s content to platforms and audiences outside of China. The deal will leverage Amagi’s robust infrastructure to make these channels discoverable and accessible to a worldwide audience. Golden Times Media Technology intends to expand this offering over time by adding more channels focused on movies, cycling, and food to the Amagi CONNECT platform.
Strategic Importance for Amagi and Golden Times
Jason Cheung, Global Business Development Manager at Golden Times Media Technology, highlighted the long-standing goal of reaching international audiences, stating that Amagi provides a direct pathway to international platforms. This partnership is a crucial step for Golden Times Media in expanding its global footprint. Thomas Parsons, Senior Director at Amagi, emphasized the distinctive nature of the content offered, noting that Amagi CONNECT provides a centralized venue for Golden Times to present its lineup and for platforms to discover and evaluate it.
Content Offering Highlights
The initial phase of this collaboration will feature channels offering diverse content. Drama Short will provide short-form drama programming, Chinese Kung Fu will feature combat sports events, AniVerse will showcase animation content, and C Drama+ will focus on premium TV series, including period dramas and romance. This initial rollout represents a foundational step for Golden Times Media Technology in introducing its comprehensive portfolio to international markets.
About Golden Times Media Technology
Founded in 2011 and publicly traded on the Beijing Stock Exchange, Golden Times Media Technology is a key provider of ultra-high-definition video transmission and digital content operations. The company specializes in professional video encoding, UHD transmission, and broadcast-grade distribution. It is actively expanding globally, leveraging advanced AI and video intelligence capabilities for its FAST operations and content licensing.
About Amagi
Amagi operates as a media industry cloud company, assisting broadcasters, streamers, and content owners in creating, delivering, and monetizing video content at scale. Its platform integrates content production, playout, distribution, and monetization across various formats, including linear TV, FAST, streaming, and social media. Amagi currently manages over 16,000 channel deliveries to more than 300 distributors in over 40 countries.
Source: BSE
