Pidilite Ventures has announced a follow-on investment in Imagimake, totaling up to ₹340 Million. This Series B round aims to bolster Imagimake’s capacity, strengthen R&D, and expand its global distribution network for its educational toys, games, and art & hobby products. This investment signals confidence in Imagimake’s vision and execution.
Investment in Imagimake
Pidilite Ventures has deepened its partnership with Imagimake through a new investment up to ₹340 Million. This Series B round signifies continued support for Imagimake’s innovative approach to educational toys and games. This follows an earlier Series A infusion of ₹200 Million in October 2023.
Strategic Goals
The new funding will support Imagimake in several key areas:
- Capacity Expansion
- Strengthening Research and Development
- Scaling Global Distribution
Imagimake’s Product Offering
Imagimake currently offers nearly 120 SKUs. These span educational puzzles, STEM-based kits, creative play products, and hobby sets. Their products are available in over 4,000 retail outlets in India. They are also exported to over 30 countries, with the U.S. being their largest international market. Noteworthy products include Mapology and Mission Chandrayaan.
Statements from Leadership
Sanket Parekh, Director at Pidilite Ventures, stated, “We are delighted to deepen our partnership with Imagimake…We believe Imagimake is uniquely positioned to become a category-defining brand.”
Disha Katharani, Co-founder of Imagimake, added, “At Imagimake, we believe play has the power to shape curiosity, skills, and creativity…”
Ravi Kumar, Co-founder of Imagimake, said, “…With this Series B round, we will accelerate capacity expansion, invest in new product development, and deepen our footprint in international markets.”
Source: BSE
