Hero MotoCorp marked its 25th year of global leadership at EICMA 2026 by unveiling a new adventure flagship, the XPulse 450, and the Harley-Davidson X350T. The company also announced the official commencement of VIDA electric vehicle operations in Europe and the inauguration of Novus Labs, its innovation hub for future mobility. These strategic moves underscore Hero MotoCorp’s commitment to expanding its premium portfolio and shaping the future of mobility worldwide.
Hero MotoCorp Marks 25 Consecutive Years of Global Leadership, Accelerates Global Mobility Ambitions at EICMA 2026
Milan, November 03, 2026 – Hero MotoCorp, celebrating 25 years of global leadership, has announced significant advancements in its global mobility ambitions at EICMA 2026. The company unveiled a commemorative motorcycle, its next-generation premium portfolio, and marked the official commencement of its electric mobility brand, VIDA’s, operations in Europe.
New Product Unveilings and Portfolio Expansion
- Unveiling of the XPulse 450, a new flagship adventure motorcycle, and the Harley-Davidson X350T, expanding its premium offerings.
- Introduction of the Novus Labs, Hero MotoCorp’s dedicated innovation hub for future mobility solutions.
The EICMA 2026 showcase highlights Hero MotoCorp’s strategy to integrate premium internal combustion engine (ICE) motorcycles, electric mobility, and emerging technologies to shape the future of mobility. The innovations displayed are a result of combined expertise from Hero MotoCorp’s research and development centres in India and Germany, emphasizing a commitment to global collaboration, engineering excellence, and sustainable mobility.
“Hero MotoCorp is shaping the future of mobility through a relentless pursuit of innovation, engineering excellence and a deep understanding of riders’ evolving aspirations across the world. Our showcase at EICMA 2026 represents more than a display of products and technologies; it is a bold expression of our vision to redefine the future of motorcycling through breakthrough design, advanced performance and intelligent technology.”
– Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp
VIDA Commences European Operations
VIDA, Hero MotoCorp’s electric mobility brand, has officially begun its European operations, commencing customer deliveries across key European markets. This expansion is supported by its strategic partner Elektrorider, with a Direct-to-Consumer (D2C) sales model activated across 10 European countries: Italy, Spain, Germany, France, Slovenia, Slovakia, Romania, Hungary, the Czech Republic, and Croatia. The VIDA VX2 urban scooter and the VIDA DIRT.E K3 electric off-roader will be available through this new sales channel.
Next-Generation Premium Portfolio Details
XPulse 450: The New Adventure Flagship
Developed with inputs from Hero MotoSports Team Rally, the XPulse 450 features a 421 cc Liquid Cooled 4V DOHC Engine producing 34.3kW @ 9100 rpm and 38 Nm @ 7500 rpm, with a 6-speed transmission. It boasts category-first Android Auto and Apple CarPlay integration and fully adjustable KYB 43mm USD front suspension.
Harley-Davidson X350T
The X350T extends the flat-track-inspired design with a 350cc air-oil cooled engine. It includes features such as chequered graphics, electronic throttle body, riding modes, and switchable ABS. Primarily built for the Indian market, it complies with BS6 OBD2P2 standards.
Future Mobility Concepts and Innovation Hub
Hero MotoCorp also unveiled concepts for its future premium motorcycle portfolio, including the Hero Scrambler Concept and Hero Classic Concept. At EICMA 2026, the company also introduced Novus Labs, a dedicated innovation hub focused on exploring unmet mobility opportunities and developing future-ready solutions. Prototypes like the NEX 1 and NEX 2 showcased the potential of these innovations.
About Hero MotoCorp
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters, with a global footprint in 54 countries and over 130 million customers. The company is driving the transition to electric mobility through VIDA and has strategic alliances with Harley-Davidson and Zero Motorcycles.
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Source: BSE
