Coforge Limited has launched BridgeCX, a new real-time personalization solution. Developed in collaboration with Pega Customer Decision Hub and Mastercard Dynamic Yield, BridgeCX aims to transform fragmented personalization into intelligent 1:1 customer engagement. The solution helps organizations deliver hyper-personalized customer experiences at scale by bridging the gap between customer insight and action.
Coforge Unveils BridgeCX Real-Time Personalization Solution
Coforge Limited, a global AI-native engineering services leader, announced today the launch of BridgeCX, a next-generation customer engagement solution. This innovative platform is built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield, aiming to revolutionize how businesses engage with their customers.
Transforming Customer Engagement
BridgeCX is designed to transform fragmented personalization strategies into intelligent, AI-driven, decision-led experiences. It connects enterprise-grade decisioning with real-time digital execution, enabling organizations to deliver truly intelligent, hyper-personalized customer experiences at scale. The solution addresses the challenge of translating massive volumes of customer signals into immediate, meaningful engagement by creating a continuous intelligence loop that unifies data, decisioning, and experience delivery.
Key Features and Benefits
Built on Pega’s AI-powered decisioning platform, BridgeCX unifies data, analytics, and channels to determine the next best action for every customer interaction. By combining Pega’s AI capabilities with Mastercard’s Dynamic Yield personalization engine, BridgeCX empowers enterprises to analyze customer intent, determine optimal actions, and instantly activate personalized experiences across digital touchpoints in real time. Key capabilities include turning omnichannel customer signals into real-time digital actions, delivering hyper-personalized experiences across web and mobile channels, and enabling closed-loop adaptive learning.
Strategic Partnerships
Coforge leverages its 18+ years of specialized partnership with Pega, boasting over 115 Pega Lead System Architects and more than 2,000 certifications. This expertise allows Coforge to deliver measurable value to clients across various industries, including Banking and Financial Services, Energy and Utilities, Government, Healthcare, and Manufacturing.
Industry Quotes
Maddee Hegde, EVP & Head of Pega Practice at Coforge, stated, “BridgeCX solves this challenge by seamlessly connecting the strategic intelligence of Pega with the digital agility of Dynamic Yield. The result is a unified ecosystem that enables brands to deliver contextual, one-to-one experiences exactly when and where customers expect them.”
Rob Walker, GM, 1:1 customer engagement, Pega, added, “BridgeCX is enabling organizations to extend the power of Pega Customer Decision Hub into digital experiences, ensuring that every interaction is guided by real-time insights and continuously improving through adaptive learning.”
Source: BSE
