LT Foods Limited has launched a new campaign for its DAAWAT® Rozana brand, featuring celebrity Chef Ranveer Brar. The campaign, themed “Har Din Baney Perfect,” highlights the brand’s proposition of delivering consistent, perfectly cooked basmati rice for everyday meals. The initiative aims to strengthen brand equity and increase penetration in the everyday rice consumption category.
DAAWAT® Rozana Unveils New Campaign Featuring Chef Ranveer Brar
LT Foods Ltd., a prominent global FMCG company, has officially launched a new marketing campaign for its DAAWAT® Rozana brand. The campaign spotlights consistency in everyday cooking, a key consumer need. It features the acclaimed Chef Ranveer Brar, aiming to resonate with Indian households that often find cooking perfect basmati rice consistently a challenge.
Campaign Highlights Consistency and Quality
The campaign is built around the insight “Har Din Baney Perfect” (Make Every Day Perfect), emphasizing DAAWAT® Rozana’s promise of delivering consistent quality basmati rice for daily meals. The film, developed by BBDO India, illustrates how DAAWAT® Rozana offers an upgrade from loose basmati rice, ensuring reliable results. Chef Ranveer Brar’s involvement is intended to enhance the brand’s appeal and communicate its functional benefits effectively. The campaign aims to position DAAWAT® Rozana as the preferred choice for consumers seeking dependable and high-quality basmati rice.
Strategic Importance for LT Foods
Mr. Ritesh Arora, CEO – India & Far East, LT Foods Ltd., stated that the campaign is a crucial step in building enduring consumer brands and strengthening the company’s presence in the everyday rice consumption market. The initiative is designed to enhance DAAWAT®’s relevance among consumers by offering a compelling proposition that combines trust with the expected quality and consistency. Mr. Ritesh Sud, Chief Marketing Officer, India & Far East, added that the campaign makes a functional benefit highly relatable, reinforcing DAAWAT® Rozana’s position as the go-to option for perfect everyday basmati rice.
Brand Availability
DAAWAT® Rozana Delight is accessible to consumers across various platforms, including E-Commerce, Q-Commerce, Modern Trade, and General Trade channels, ensuring broad market reach and consumer convenience.
Source: BSE
