Maruti Suzuki India Limited has launched the new Victoris Aurum Edition, a Strong Hybrid variant of its popular SUV, to celebrate its first anniversary and record sales. The special edition features unique styling enhancements and arrives with a kit price of INR 22,990. This launch commemorates the Victoris achieving significant sales milestones and being the fastest-selling passenger vehicle in India in its segment.
Maruti Suzuki Launches Victoris Aurum Edition to Mark Sales Success
Maruti Suzuki India Limited today announced the launch of the new Victoris Aurum Edition, a special variant of its highly successful Victoris SUV. This launch coincides with the first anniversary of the Victoris and celebrates its remarkable sales performance, which saw it become the fastest-selling passenger vehicle in India to cross both 1 lakh and 1.5 lakh sales milestones. The Aurum Edition is designed to cater to young, tech-savvy customers and features exclusive styling elements.
Key Features and Pricing
The Victoris Aurum Edition is distinguished by its unique design theme, incorporating copper-coloured inserts on the front, side, and rear skid plates, as well as wheel arches. It also boasts a range of chrome accessories on the front grille, fenders, bumpers, body side mouldings, and door visors. Inside, customers will find new all-weather 3D cabin mats, a 3D boot mat, and a rear trunk sill guard. The Strong Hybrid technology with EV mode is a key highlight of this new variant, which has been launched with a kit price of INR 22,990.
Record-Breaking Performance
The Victoris has been a strong performer since its launch, setting a record for the highest number of cars sold during the first year of a new model launch in the Passenger Vehicle category. This success has been further recognized by industry accolades, including the prestigious Indian Car of the Year Award (ICOTY) 2026 and awards from various other automotive media outlets. The company has partnered with Bollywood icon Shahid Kapoor to promote the Victoris Aurum Edition.
Source: BSE
