Info Edge (India) Limited’s wholly-owned subsidiary, Startup Investments (Holding) Ltd. (SIHL), has agreed to invest approximately ₹5 crore in Bizcrum Infotech Private Limited (‘Bijnis’). This primary investment is part of a larger financing round for Bijnis, a B2B marketplace for footwear and apparel. SIHL may also pursue a secondary acquisition of Bijnis shares. The deal is expected to conclude within two months and will see SIHL’s holding in Bijnis increase to 20.12% on a fully diluted basis.
Info Edge Subsidiary Invests in Bijnis
Startup Investments (Holding) Ltd. (SIHL), a wholly-owned subsidiary of Info Edge (India) Limited, has made a significant primary investment of approximately ₹5 crore in Bizcrum Infotech Private Limited, also known as ‘Bijnis’. This investment was approved by SIHL’s Board of Directors on October 23, 2026. Bijnis operates a B2B marketplace and quick commerce platform focused on footwear, apparel, and related fashion categories.
Investment Details and Rationale
The primary investment is structured as a subscription for Series B2 Compulsorily Convertible Preference Shares (‘CCPS’) at an issue price of ₹2,111.19 per share. The total number of shares acquired through this primary subscription is 23,683 CCPS. Following this investment, SIHL’s aggregate shareholding in Bijnis is expected to be 20.12% on a fully converted and diluted basis.
This follow-on investment aligns with Info Edge’s strategy of making external financial investments aimed at value creation over the medium to long term. The investment in Bijnis is part of a broader financing round that includes both existing and new investors.
Contingent Secondary Acquisition
In addition to the primary investment, SIHL may also undertake a secondary acquisition of equity shares in Bijnis from an existing investor. Any such secondary acquisition would be subject to the execution of a definitive share purchase agreement. The terms, including the number of shares and price per share, for this potential secondary transaction will be determined and detailed in the agreement.
Target Entity Profile
Bizcrum Infotech Private Limited was incorporated on April 6, 2015. As of March 31, 2026, Bijnis reported a turnover of ₹113.89 crore, a PAT/Loss of ₹44.04 crore, and a net worth of ₹7.84 crore. The company’s turnover for the last three fiscal years was ₹79.05 crore (2023-24), ₹132.62 crore (2024-25), and ₹113.89 crore (2025-26).
Transaction and Timeline
The transaction is being conducted on an arm’s length basis. Bijnis is considered an associate company of Info Edge, making this a related party transaction. However, Info Edge’s promoter/promoter group/group companies have no interest in this specific investment. The primary investment is anticipated to be completed within two months from the date of signing the definitive agreement. Any secondary acquisition would be subject to a separate agreement within 90 days of the primary investment’s closure.
Source: BSE
