Honasa Consumer Limited has appointed Vipul Maheshwari as its new Chief Product & Technology Officer (CPTO), effective October 23, 2026. In this role, Maheshwari will lead the company’s product, technology, engineering, and analytics functions, driving its AI-led transformation and agentic AI vision. His expertise in data and product capabilities is expected to be instrumental in developing scalable business solutions.
Honasa Consumer Elevates Vipul Maheshwari to Chief Product & Technology Officer
Gurugram, October 23, 2026: Honasa Consumer Limited, a prominent beauty and personal care company, announced today the elevation of Vipul Maheshwari to the position of Chief Product & Technology Officer (CPTO). This strategic appointment underscores the company’s focus on advanced technological integration and its commitment to an AI-led business transformation.
New Responsibilities and Strategic Vision
In his new capacity, Maheshwari will be responsible for overseeing the company’s product development, technological advancements, engineering operations, and data analytics functions. His mandate includes spearheading the company’s AI-led transformation and its vision for agentic AI. This move signifies Honasa Consumer’s intent to leverage artificial intelligence for smarter decision-making, enhanced operational efficiency, and innovative ways of working.
Over the past six years, Maheshwari has played a crucial role in developing Honasa’s data and product capabilities. His deep understanding of business complexities, coupled with his expertise in data intelligence and technology, has been vital in shaping the company’s AI strategy. The company aims to embed intelligence into its business processes and build solutions that go beyond conventional automation. Maheshwari’s leadership is expected to drive the evolution of these capabilities into scalable, AI-powered systems.
AI as a Strategic Enabler
As Honasa Consumer expands its portfolio of beauty and personal care brands, AI is positioned as a key enabler of business transformation. The company is actively developing AI-powered tools and intelligent workflows designed to simplify complex processes, automate tasks, and expedite decision-making. Furthermore, Honasa is exploring agentic AI systems capable of executing multi-step workflows with appropriate human oversight.
Commenting on the appointment, Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, stated, “Technology has always been an important enabler of our growth, and Al presents an opportunity to fundamentally rethink how we build and operate our business. As we move towards a more intelligent and connected organisation, our ambition is to go beyond isolated use cases and build Al-powered workflows and agentic capabilities that help our teams operate with greater speed, precision and effectiveness. Vipul’s strong foundation in data and product, along with his deep understanding of our business, makes him well positioned to shape and lead this journey.”
Maheshwari, the newly appointed CPTO, shared his perspective: “Al and agentic systems represent a fundamental shift in how businesses will operate, moving from tools that provide information to intelligent systems that can execute workflows, connect decisions and drive outcomes. At Honasa, our strong foundation in data and product gives us the opportunity to build an Al-first approach to solving business problems. We are focused on developing intelligent workflows, enabling Al agents to support multi-step processes with the right guardrails, and embedding intelligence into everyday operations. My priority will be to translate this vision into scalable capabilities that deliver measurable business impact, strengthen organisational agility and create lasting value.”
Background and Expertise
Vipul Maheshwari holds a master’s degree in Mathematics and Computer Science from the Indian Institute of Technology Delhi. Prior to joining Honasa, he held significant positions at Delhivery and Global Analytics India Pvt. Ltd., where he focused on data-driven business solutions and analytics-led problem-solving.
Source: BSE
