Apeejay Surrendra Park Hotels Limited (ASPHL) has signed a Hotel Management Agreement for a new 50-key hotel, ‘Zone Connect by The Park Aurangabad.’ Located on Beed Bypass, the property aims to cater to business and leisure travelers with contemporary dining, meeting, and wellness facilities. This expansion marks another step in ASPHL’s growth across emerging destinations in India.
Expansion into Aurangabad
Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the signing of a Hotel Management Agreement for a new property, ‘Zone Connect by The Park Aurangabad.’ This significant development underscores the company’s ongoing expansion strategy into key Indian markets.
Property Details and Offerings
The upcoming hotel, located on Beed Bypass in Chhatrapati Sambhajinagar, will feature 50 keys and is designed to serve a diverse range of travelers. It will offer contemporary dining options, meeting facilities, and wellness amenities. The hotel’s strategic location aims to attract both business and leisure guests, leveraging the city’s growing hospitality potential and its rich cultural heritage.
Market Positioning
ASPHL, a prominent player in the hospitality sector, believes this new property will contribute to the city’s evolving hospitality landscape. The ‘Zone Connect by The Park’ brand is positioned to offer upscale and upper mid-scale accommodation. This venture is expected to enhance ASPHL’s presence in emerging business and leisure destinations across India.
Company Background
Apeejay Surrendra Park Hotels Limited operates under several brands, including THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. The company also has a diversified portfolio in food and beverage and entertainment, including its retail brand ‘Flurys.’ ASPHL is listed on the BSE Ltd and the National Stock Exchange of India.
Source: BSE
