SBI Card has launched its new Fixed Deposit Backed Secured Advantage SBI Card, available exclusively through the SBI YONO platform. This initiative introduces a seamless, 100% digital journey for customers to access secured credit cards, leveraging fixed deposits. The launch aims to simplify the application process and expand access to formal credit for a wider customer base.
New Digital Product Launch
SBI Card announced the launch of its Advantage SBI Card on SBI YONO, marking a significant step in providing customers with a seamless and entirely digital experience for obtaining secured credit cards. This new offering, named the Fixed Deposit Backed Secured Advantage SBI Card, allows customers to apply for a credit card backed by a fixed deposit through a streamlined digital process. The platform emphasizes convenience, enabling users to complete the application in approximately 10 minutes.
Expanding Access to Credit
The launch, inaugurated on September 23, 2026, by senior officials from State Bank of India (SBI) and SBI Card, highlights SBI Card’s commitment to enhancing customer access to credit. Customers can now choose from four secured Advantage SBI Card variants: SBI Card Elite, SBI Card Prime, SimplyClick SBI Card, and SimplySAVE SBI Card, all accessible via the YONO platform. This initiative combines the security of a fixed deposit with the benefits of a credit card, aiming to provide a rewarding experience for everyday spending.
Customer-Centric Approach
Salila Pande, Managing Director & Chief Executive Officer of SBI Card, stated that the new digital journey is designed to be simpler and more convenient, making it easier for customers to access secured credit cards. The initiative is particularly beneficial for customers looking to establish or strengthen their credit profiles, offering an accessible entry point into the formal credit ecosystem. SBI Card continues to invest in technology-led solutions to simplify financial interactions and meet evolving customer expectations for instant and integrated experiences.
Source: BSE
